Advanced Facebook Audience Targeting - Pro Tip: How To Narrow Your Audience In Facebook Advertising

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• published: 31 Mar 2017
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Struggling to find the right Facebook audiences that deliver leads and sales through Facebook advertising? If you aren't using this tool, your audiences may be too broad and you may be wasting your ad budget. When your Facebook ads are converting at the level that you want, there are only two potential problems that you're facing. First, you have the wrong audience and usually that's from targeting too broad of an audience. Second, your ad copy / messaging / offer does not resonate with your audience. In this video we are going to look at the "Narrow Your Facebook Audience" tool that is designed to help you drill down deeper into broad audiences on Facebook so you can identify the segments that contain your buyers. Generally, this is accomplished by combining purchase related interests and emotional related interests to find the overlap of people who have made certain purchases based on certain emotional desires and motivations with their Facebook interests. If this sounds a little abstract… That's okay. After all this is an advanced Facebook advertising training video. Now, before you get into this tool… You should have your specific Facebook interests researched already. If you don't have a list of interests that represent your customer avatar, you need to go to the Facebook audience insights tool first to research those interests. Here is my video that shows you how to use the Facebook audience insights tool to find the most relevant interests to your target market: https://www.youtube.com/watch?v=1g17t182OgA In this video, we look at three specific examples to help you understand both the theory and the practice of using this "narrow your audience" tool. First, we look at how you can use Facebook to advertise your crowdfunding offer on kick starter, indiegogo, etc. Focusing on people who have a high likelihood of liking your product and who like to use crowdfunding websites. The overlap between crowdfunding fans and niche specific product fans hyperfocus is your Facebook advertising to the segment of your audience that has the highest likelihood to convert for you. Second, we look at and artist who creates beautiful artwork focused on sports related and pop culture related celebrities. For this example, we look at how he can not only identify the fans of the celebrities depicted in his artwork, but we can find the ones who also like artists with a similar style… We even go one layer deeper to find the segment of this audience who also likes the high and auction houses that are known to sell fine art. When you know that your Facebook audience is full of people who like a specific person in your art, an artist who uses a similar style, and a high-end fine art auction house, your likelihood of selling fine art of a celebrity they like goes up massively. Finally, we look at how you can use Facebook advertising to target an audience of people in New York who have a high likelihood of enjoying a vegan recipe and meal box delivery, similar to Blue Apron or Hello Fresh. In this third example combining the lifestyle choice of veganism with the purchasing behavior of blue apron and adding a layer of geo-targeting through Facebook's ads, you are left with a surprisingly large audience of Facebook users who would have a high likelihood of being interested in this kind of a product. This really covers in-depth the process of narrowing your Facebook audience to hyper-target your advertisement to the segment of Facebook users most interested in your product. As mentioned before, this is only half the battle… If you need help writing ad copy or building out effective landing pages, be sure to watch the videos in this playlist here: https://www.youtube.com/watch?v=or7HZaMyt_c&list;=PL0sOKzn__yK3VNE2RQou_TQ7cQtC65-6-