Sony Alpha

Sony Alpha, stylized as Sony α (Greek letter alpha), is a camera system introduced on 5 June 2006. It utilizes and expands upon Konica Minolta camera technologies, including the Minolta AF SLR lens mount, whose assets were acquired by Sony after the end of Konica-Minolta's photography operations in early 2006. Sony also has an 11.08% ownership stake in Japanese lens manufacturer Tamron, which is known to have partnered with Konica Minolta and Sony in the design and manufacture of many zoom lenses.

Prior to the acquisition by Sony, the α branding had already been used on the Japanese market by Minolta for their AF camera system (marketed as "Dynax" in Europe, and "Maxxum" in North America). Sony adopted the name "A-mount system" for the Minolta AF lens mount, which has been retained in their new SLR range.

Sony's entry into the DSLR market dates back to July 2005 where a joint venture with Konica Minolta would have resulted in both companies marketing an updated line of DSLRs to the masses. Between 2006 and 2008 Sony was the fastest growing company on the DSLR market, reaching 13% market share in 2008 to become the third largest DSLR company in the world.

Sony

Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha), commonly referred to as Sony /ˈsoʊniː/, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 116th on the 2015 list of Fortune Global 500.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – electronics (including video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson) and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and as of 2013, the fourth-largest television manufacturer in the world, after Samsung Electronics, LG Electronics and TCL.

Sony A7S II

The Sony A7S II (also styled Sony α7S II) is a full-frame mirrorless camera announced by Sony on September 11, 2015.

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Sony A7R II

The Sony A7R II (stylized "Sony α7R II", model ILCE-7RM2) was announced by Sony on June 10, 2015. As of the time of its release, it has the largest backside illuminated CMOS sensor of any camera in the market, the previous largest being used in the Samsung NX1 released only months earlier. The camera was released August 5, 2015.

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First Look

First Look could refer to: