Stagecoach East Scotland is an operating region of Stagecoach UK Bus, with its regional base in Kirkcaldy, Fife, Scotland and including the legal companies Bluebird Buses Ltd, Fife Scottish Buses Ltd,Stagecoach (Scotland) Ltd, Strathtay Scottish Omnibuses Ltd, JW Coaches Ltd and Rennie's of Dunfermline Ltd.

Stagecoach East Scotland operates under six different brands:

The company also provides vehicles for Megabus and Scottish Citylink long distance express work within Scotland, and beyond to Manchester and London.

Various rural outstations also exist throughout the 'East Scotland' operating area, mainly due to the rural nature of many of the company's services. Some of these outstations may be proper depots but are classed as outstations. Note that Kirkcaldy depot is still owned but non-operational.

Stagecoach East Scotland's routes include:

Stagecoach began long distance express coach services in 1981 from its base in Perth, expanding into local bus operation when it bought McLennan Of Spittalfield in 1985. Deregulation of the British bus industry in 1986 gave Stagecoach the opportunity to expand in its home town, thus fierce competition with the dominant operator Strathtay Scottish began, which eventually saw Stagecoach's then Perth Panther subsidiary emerge as the largest provider of bus services in the Perth area.

Fife Scottish Omnibuses Ltd, in Scotland, was formed as a bus operating subsidiary of the Scottish Transport Group formed in June 1985 from Walter Alexander & Sons (Fife) Ltd and is now part of the Stagecoach Group, trading as Stageoach in Fife.

Stagecoach Fife can be trace back to 1909 and after buyout and mergers become part of Walter Alexander & Sons. In 1961 Walter Alexander & Sons was split into three separate companies with the Fife operations becoming Alexanders (Fife) with the colour red to be used as the main fleet colour.

Scottish Bus Group was prepared for deregulation of the bus industry in 1986, and eventual privatisation, which resulted in Fife Scottish Omnibuses Ltd being created. Of the seven original SBG subsidiaries, Alexanders (Fife) was the only company to survive the reorganisation intact; it lost none of its operating area to any of the new companies formed and nor did it gain. The only impact of the shake-up was the legal name change.

On its creation, the company kept the vibrant red and cream livery adopted by Alexander's Fife operations. The SBG corporate 'Fife Scottish' fleet name style was adopted, however, in an unusually large size, and larger areas of cream were the only visible differences. Some vehicles sported Best Bus In The Kingdom slogans as part of SBG's marketing drive, rather than Best Bus In Town or Best Bus Around; playing on Fife's proud history of once being a separate kingdom.

Stagecoach Strathtay is a Scottish bus operating company which covers the Dundee and Angus areas, and parts of Grampian. It is a subsidiary of the Stagecoach Group, which bought Strathtay Scottish Omnibuses Ltd from Traction Group in 2005. Strathtay Scottish was formed in 1985 as a subsidiary of the Scottish Transport Group, from parts of Walter Alexander & Sons (Midland) Ltd and Walter Alexander & Sons (Northern) Ltd. Stagecoach have retained the right to the operating name Strathtay Scottish; this is reflected in the legal lettering on the company's vehicles.^{[citation needed]}

Since joining the Stagecoach Group, Stagecoach Strathtay now has an operating area bounded by Aberdeen in the north, Gauldry & Newport-on-Tay to the south and Perth to the west. Before joining Stagecoach, Strathtay operated only as far as Laurencekirk in the north; however, the Montrose depot has acquired some work from Bluebird's Stonehaven depot, including route 24 from Brechin to Stonehaven, route 103 from Laurencekirk to Aberdeen and a handful of School Contracts serving Mackie Academy in Stonehaven.

LTD, Ltd, or Ltd. may refer to: