![Avid Reader shared the Facebook post on Monday.](http://web.archive.org./web/20170628161814im_/https://www.fairfaxstatic.com.au/content/dam/images/g/w/z/b/n/s/image.related.articleLeadNarrow.300x0.gwz9hr.png/1498529898662.jpg)
It began with a Facebook post share that angered men's rights activists, and ended with more than 2000 people showing their support to a popular independent bookstore in Brisbane.
On Monday morning, West End's Avid Reader shared a post by feminist writer Clementine Ford who announced she had signed a contract with her publisher for a new book to be published next year.
Avid Reader's social media manager Chris Currie said "all was fine" until about 6.30pm when men's rights activists starting bombarding the Facebook page with one star reviews.
"Feminism logic : Equality is to treat wemen (sic) better than men because f--k logic," wrote one reviewer.
Reviewers called for a "boycott" of the bookshop for sharing Ms Ford's post and said it was "not the place to be if you're a male."
One commenter noted the "plight men are now going through".
"You see many feminists aligning with MRA's (men's rights activists), but you never see an MRA becoming a feminist. Wonder why that is," he wrote.
"Like most great people, we want equality for all. The Clementine Ford Equality is when men are totally subserviant (sic) to women."
Another wrote "just imagine the uproar if there was a bookshop that sold and promoted anti-women books."
If you run with the big dogs, prepare to get bitten 🐶 pic.twitter.com/uKFYH61pcQ
— Avid Reader Bookshop (@avidreader4101) June 26, 2017
Mr Currie replied to the reviews in the best way he knew how. Humour and sass.
"May we refer you to the publishing industry 1440-1970," He posted in reply.
The reviews turned into an "avalanche" Mr Currie said, which made it impossible for him to monitor every post.
"I posted on Facebook about it which led to an amazing counter-response from firstly our regular customers, and soon people from all over the country...giving us five-star reviews and responding to the trolls in the most hilarious ways possible," he said.
Please spare a thought for your friendly local bookshop social media manager who has had to ignore his wife and son all night.
— Avid Reader Bookshop (@avidreader4101) June 26, 2017
The initial swarm of one-star reviews, which equated to about 236 people, was soon overcrowded by more than 2000 people who posted their support for the bookstore.
"It was a tiny bit less difficult to be a woman in the world today, thanks to you," wrote one reviewer.
Another reviewer thanked the store for supporting feminist writers.
"A fantastic bookstore that cares about women and that in itself is the highest recommendation that I can give any book store," she wrote.
Mr Currie said the best he could do was let "some of Australia's funniest and brightest people" respond to the trolls and has posted a highlight reel of the best responses to Avid's Twitter account.
Mr Currie said the bookstore had copped a similar issue when they held a sold-out event for the release of Ms Ford's book Fight Like A Girl last year.
"We had a smaller version of this happen...but this was a different scale entirely," he said.
Mr Currie said the staff at Avid Reader, who were delivered an "anti-troll" sour cream and walnut cake this morning by one of their regulars, were "humbled" by the public's response.
"As a business with something of a profile, we can handle it, but it is indicative of the sort of abuse suffered by people who identify as female on social media every single day," he said.
"People like Clementine Ford call it out and show it for what it is: baseless and harmful delusion."
Thank you so much to our wonderful regular Victoria for baking us an ANTI-TROLL SOUR CREAM AND WALNUT CAKE. #trollhateonlymakesusstronger pic.twitter.com/1ahtDg1tki
— Avid Reader Bookshop (@avidreader4101) June 27, 2017