Brand X

Brand X was a jazz fusion band active between 1975–1980 and 1992–1999. Noted members included John Goodsall (guitar),Percy Jones (bass), Robin Lumley (keyboards), and Phil Collins (drums). Goodsall and Jones were the sole constant members throughout the band's existence.

History

1975–1980

Brand X started in 1975 as a "jam" band signed by Island Records' Richard Williams. Williams A&R man Danny Wilding wrote down the name "Brand X" to keep track of their activity on the studio calendar and the name stuck. The initial lineup consisted of Goodsall, Jones and Lumley, along with guitarist Pete Bonas and drummer John Dylan. Shortly after the band's formation, Dylan was replaced by Phil Spinelli, who left Brand X shortly thereafter along with Bonas. During this time the band made several unreleased studio recordings at Island Records' Basing Street studio.

Genesis drummer Phil Collins replaced Spinelli and in early 1976 Unorthodox Behaviour was released to coincide with an extensive UK tour. Collins had previously taken over lead vocals from Peter Gabriel in Genesis starting with the 1976 album A Trick of the Tail. Due to Genesis schedules conflicting with those of Brand X, Collins would depart the band on several occasions, before departing permanently in 1979.

Volume One

Volume One, Volume 1, or Volume I may refer to:

Albums

Books

See also

Phil Collins

Philip David Charles "Phil" Collins, LVO (born 30 January 1951), is an English singer, songwriter, musician, producer, actor and author. He is best known as the drummer and lead singer in the rock band Genesis and as a solo artist. Between 1983 and 1990, Collins scored three UK and seven US number-one singles in his solo career. When his work with Genesis, his work with other artists, as well as his solo career is totalled, Collins had more US top 40 singles than any other artist during the 1980s.

Born and raised in London, Collins played drums from the age of five and completed drama school training, which secured him various roles as a child actor. He then pursued a music career, joining Genesis in 1970 as their drummer and becoming lead singer in 1975 following the departure of Peter Gabriel. Collins began a solo career in the 1980s, initially inspired by his marital breakdown and love of soul music, releasing a series of successful albums, including Face Value (1981), No Jacket Required (1985) and ...But Seriously (1989). His most successful singles include "In the Air Tonight", "Against All Odds", "Sussudio" and "Another Day in Paradise", becoming "one of the most successful pop and adult contemporary singers of the '80s and beyond". He also became known for a distinctive gated reverb drum sound on many of his recordings. After leaving Genesis in 1996, Collins pursued various solo projects before a return in 2006 for the Turn It On Again Tour. In 2011, he retired to focus on his family life, but continued to write songs. He announced his return to the music industry in 2015.

Percy Jones

Percy Jones may refer to:

See also

Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.