Green with Envy, the upper-mid market womenswear chain which calls itself the "Australian destination for fashion", is shutting its doors after almost two decades.
"The end of an era!" the retailer told its mailing list this morning.
"After 18 years, Green with Envy is closing its doors! Everything is now 50 per cent off."
The news caused the company's website to crash. Its voice mailbox was full and its stores - in the Melbourne CBD and on Chapel Street, South Yarra - did not answer calls.
Green with Envy sells dresses ranging in price from about $280 and $600.
It was founded by Irene Nicholas who also owns the Nicholas clothing brand which is sold at Green with Envy.
It is popular among young, wealthy and professional women and has more than 73,000 followers on Facebook.
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It said it "searched the globe for the world's best new talents whilst continuing to strengthen its brand offering with leading brand names has seen it grow a cult following amongst its loyal clientele.
"Working closely with each designer allows Green with Envy to offer its customers a range of exclusive styles and one off pieces each season."
The retail sector is "verging on recession", investment bank UBS said earlier this year, as people cut back in response to low wage growth and high utility and housing costs.
Detailed employment numbers released on Thursday showed the retail sector had shed almost 20,000 jobs in the year to the end of May.
Do you know more? Email: Mheffernan@fairfaxmedia.com.au​
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