It's time to ramp up ad revenue with Google Analytics 360 How leading Latin American e-commerce site MercadoLibre raised ad RPMs by 60% with analytics + programmatic deals: https://goo.gl/Lr7bq6

How Data-Driven Marketing and Machine Learning Can Improve Productivity and Customer Experiences

"As the marketing lead at Google Cloud, that means seizing the opportunity to use data science in new ways, through access to sophisticated cloud analytics tools, including machine learning."

22 Tips to Get Up-to-Speed with Google Data Studio
#measure #analytics #datastudio

"In this post I am going to share my best tips in working with Google Data Studio and how to get the most out of it."

Google Attribution: What Does It Mean for Marketers?
#measure #attribution #analytics

"Google will now be offering a new reporting product, known as Google Attribution. The goal of this new product is to provide more sophisticated insights into overall campaign performance."

If Your Company Isn't Good at Analytics, It's Not Ready for AI
#measure #analytics #ai

"Management teams often assume they can leapfrog best practices for basic data analytics by going directly to adopting artificial intelligence and other advanced technologies. But companies that rush into sophisticated artificial intelligence before reaching a critical mass of automated processes and structured analytics can end up paralyzed."

Falling in Love With Measurement Discover why marketers need to start measuring at the front-end of campaigns: https://goo.gl/hXMHRM

Why Every Marketer Needs a Quarterly Failure Report How your marketing team can use failure to your advantage: https://goo.gl/1YuND1 #marketing #measure

Solving the enterprise attribution challenge We recently announced our updated version of Google Attribution 360. Read more about the product that helps leading marketers with data-driven attribution: https://goo.gl/MaEWn7 #marketing

The Poetry of User Flow: The Straight Path to ROI
#measure #analytics

"Learn how to identify the main pathway your visitors take to purchase from you and how to encourage visitors to take your preferred customer journey."