- published: 02 Feb 2016
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LaFace Records was an American record label that operated as a unit of Sony Music Entertainment and was historically a part of Bertelsmann Music Group from 1989 to 2004. It was most active and achieved its greatest commercial success during the 1990s; dealing largely in the field of urban music. It was originally distributed by its co-creator Arista Records from 1989 through 2001; after which it was shuttered and absorbed into Arista. In 2004, the label was rebooted, and it began operating through Jive Records until both were absorbed into RCA Records in 2011. Today, the label's back catalog and reissues are managed by Legacy Recordings.
LaFace was formed in 1989 as a joint venture between the producing duo Antonio "L.A." Reid & Kenneth "Babyface" Edmonds, and Arista Records. The combined nicknames of the duo's successful production company inspired the name of the label. LaFace went on to become a successful label throughout the 1990s, responsible for launching the recording careers of such popular acts as: TLC, Toni Braxton, OutKast, Pink, Usher, Goodie Mob and Donell Jones. Towards the end of the decade LaFace produced fewer artists, while Babyface began to focus more on his own music career. The label was acquired completely by Arista and BMG in 1999. In 2001, L.A. Reid was appointed Chairman/CEO of Arista. As a result of Reid's promotion, LaFace was dissolved as most of its prominent acts moved up to the main Arista label to continue to work under Reid.
Antonio M. "L.A." Reid (born June 7, 1956) is an American record executive, musician, songwriter, record producer, former television music competition judge, and is currently the chairman and CEO of Epic Records, a division of Sony Music Entertainment.
A co-founder of LaFace Records, Reid's production and studio drumming skills have helped to bring numerous music figures to multi-platinum sales, including Bobby Brown, Johnny Gill, Boyz II Men, Outkast, Toni Braxton, TLC, Mariah Carey, Avril Lavigne, Paula Abdul, Pink, Justin Bieber, Rihanna, Kanye West, Usher, Ne-Yo, Rick Ross, Young Jeezy, Ciara, Kerli and Dido. He has won three Grammy Awards.
Reid is also the president and CEO of Hitco Music Publishing, based in Atlanta, and was the chairman and CEO of the Island Def Jam Music Group for six years until his move to Epic in 2011.
He appeared as a judge on the first two seasons of the U.S. version of the television show The X Factor, but in December 2012 announced he would not be back for the show's third season, saying he wanted to focus on his leadership at Epic Records.
Shanti Das (born February 19, 1971, in Atlanta, Georgia, United States) is an American music industry executive, marketing consultant, entrepreneur, philanthropist and author. She was most recently Executive Vice President of Urban Marketing and Artist Development at Universal Motown Records, where she managed the marketing campaigns for artists such as Akon, Erykah Badu, and Ashanti.
She suffered from a tragedy at an early age, when her Indian father (originally from Kolkata) committed suicide when she was 7 months old, leaving her African-American mother to take care of three children alone.
Das graduated from Atlanta's Benjamin Mays High School in 1989. She attended Syracuse University, where she majored in Television, Radio and Film in the S.I. Newhouse School of Communications. In the summers of 1991 and 1992, she worked her first record label job as an urban promotions assistant at Capitol Records. She briefly interned in the sales department at Sony Music Atlanta before graduating from Syracuse in 1993 with a bachelor of science degree in communications.
A Few Good Men is a 1992 American legal drama film directed by Rob Reiner and starring Tom Cruise, Jack Nicholson, and Demi Moore, with Kevin Bacon, Kevin Pollak, Wolfgang Bodison, James Marshall, J. T. Walsh, and Kiefer Sutherland in supporting roles. It was adapted for the screen by Aaron Sorkin from his play of the same name but includes contributions by William Goldman. The film revolves around the court-martial of two U.S. Marines charged with the murder of a fellow Marine and the tribulations of their lawyers as they prepare a case to defend their clients.
The film covers the court-martial of two U.S. Marines, Lance Corporal Harold Dawson and Private Louden Downey, who killed a fellow Marine, Private William Santiago, at the Guantanamo Bay Naval Base in Cuba. Santiago compared unfavorably to his fellow Marines, had poor relations with them, and failed to respect the chain of command in attempts at being transferred to another base. An argument evolves between base commander Colonel Nathan Jessup and his officers: while Jessup's executive officer, Lieutenant Colonel Matthew Markinson, advocates that Santiago be transferred immediately, Jessup regards this as akin to surrender and orders Santiago's commanding officer, Lieutenant Jonathan James Kendrick, to train Santiago to become a better Marine.
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Without a doubt L.A. Reid has one of the most storied careers in music. Working with the likes of Outkast, Maria Carey, Justin Bieber, Kanye West, Tony Braxton and so many more, Reid recently stopped by Sway in the Morning to speak on his new book “Sing To Me.” From his time at LaFace Records to later merging with and taking over Arista Records, Reid outlines the success of Outkast and their ability to break the mold on traditional hip-hop. With the bubbling talent of Atlanta at his fingertips, Reid also helped mold the careers of Usher and Pink as they began their incredibly successful careers. With so much history in the business and so little time to run through it all, Sway asks Reid a series of questions in which he drops gems and tells unheard stories. Talking to Kanye before th...
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LaFace Records promo video of TLC's success through out their career.
Recently during the ASCAP Legends dinner for legendary music executive L.A. Reid here in Atlanta, HHS1987 caught up with legendary music executive. author and marketing consultant Shanti Das to discuss her time at LaFace Records, working with L.A. Reid, the growth of Outkast, her novel and more. Shanti Das has been in the music business for over 20 years and she is responsible for the marketing campaigns of Outkast, Usher, Goodie Mob, TLC and many others. Shanti Das spoke with us about her time at LaFace Records and what that experience did for her career. Shanti Das stated that working with L.A. Reid "Was Amazing.L.A.Reid empowered his staff to be as creative as we could be. It was a blessing to work with such a wonderful company". Shanti Das also spoke to us about the growth of Outkast...
Music video by Goodie MoB featuring TLC performing What It Ain't. (C) 1999 LaFace Records LLC
A Few Good Men - Lets Take A Dip ReMIX [Snippet] - (LaFace Records - BMG 1996). Produced by Darrell Bell & Gilbert Armand
A Few Good Men Have I Never © 1995 LaFace Records
Music video by P!nk performing U + Ur Hand. (C) 2007 LaFace Records LLC
OutKast's official music video for 'Hey Ya!'. Click to listen to OutKast on Spotify: http://smarturl.it/OutKastSpotify?IQid=OutKHY As featured on SpeakerBoxxx/The Love Below. Click to buy the track or album via iTunes: http://smarturl.it/SpeakerBoxxx?IQid=OutKHY Google Play: http://smarturl.it/HYGPlay?IQid=OutKHY Amazon: http://smarturl.it/SPTLBAmazon?IQid=OutKHY More from OutKast The Way You Move: https://youtu.be/xI5NQ-0Ubfs B.O.B.: https://youtu.be/fVyVIsvQoaE Roses: https://youtu.be/gWju37TZfo0 More great Classic RnB videos here:http://smarturl.it/ClassicRNB?IQid=OutKHY Follow OutKast Website: http://www.outkast.com/ Facebook: https://www.facebook.com/outkast Twitter: https://twitter.com/Outkast Instagram: https://instagram.com/outkast Subscribeto OutKast on YouTube: http://smartu...