Startup success takes more than sharp vision and smart code. Early adopters of your product, along with excited press, bloggers and engaged social users spreading the word can mean the difference. In late March, I gained the opportunity to present to
Devoxx France, in Paris, and talk about how startups can find these early first users, how to gain a relationship with top press and use all channels possible to get your word out.
Many of the examples are familiar to longtime readers of louisgray.com, highlighting companies launched here, from
Feedly,
TweetDeck and
Toluu, to some of my own favorite products, like
FriendFeed,
BackType and
Google Reader. The video just came online today. Hope you find it useful.
