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Britain Cricket - India v Pakistan - 2017 ICC Champions Trophy Group B - Edgbaston - June 4, 2017 India fans Action Images via Reuters / Paul Childs Livepic

TV ad rates rocket ahead of India, Pakistan final

Television advertising rates for Sunday's cricket final between India and Pakistan are 10 times the normal price, industry sources said, as millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events.

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