Trailer (promotion)

A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film (or the A-movie in a double feature) begins.

Movie trailers have now become popular on DVDs and Blu-rays, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has also been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.

History

The first trailer shown in a U.S. film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln, Nebraska Daily Star, describing it as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the bill board advertising". Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.

Trailer

Trailer may refer to:

Transportation

Shelter

Computing

Film

A film, also called a movie, motion picture or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession. A film is created by photographing actual scenes with a motion picture camera; by photographing drawings or miniature models using traditional animation techniques; by means of CGI and computer animation; or by a combination of some or all of these techniques and other visual effects. The word "cinema", short for cinematography, is often used to refer to the industry of films and filmmaking or to the art of filmmaking itself. The contemporary definition of cinema is the art of simulating experiences to communicate ideas, stories, perceptions, feelings, beauty or atmosphere by the means of recorded or programmed moving images along with other sensory stimulations.

The process of filmmaking is both an art and an industry.

Black panther

A black panther is the melanistic color variant of any Panthera species. Black panthers in Asia and Africa are leopards (Panthera pardus) and black panthers in the Americas are black jaguars (Panthera onca).

Melanism

Melanism in the jaguar (Panthera onca) is conferred by a dominant allele, and in the leopard (Panthera pardus) by a recessive allele. Close examination of the color of these black cats will show that the typical markings are still present, but are hidden by the excess black pigment melanin, giving an effect similar to that of printed silk. This is called "ghost striping". Melanistic and non-melanistic animals can be littermates. It is thought that melanism may confer a selective advantage under certain conditions since it is more common in regions of dense forest, where light levels are lower. Recently, preliminary studies also suggest that melanism might be linked to beneficial mutations in the immune system.

Leopard

The Javan leopard was initially described as being black with dark black spots and silver-grey eyes.

Ekk Deewana Tha

Ekk Deewana Tha (English: There Was a Crazy Lover) is a 2012 Hindi language romantic drama film, written and directed by Gautham Menon, featuring Prateik Babbar and Amy Jackson in Jackson's Bollywood debut, and in lead roles. The film is a remake of Gautham Menon's own 2010 Tamil film Vinnaithaandi Varuvaayaa, which was simultaneously shot in Telugu as Ye Maaya Chesave in 2010, featuring soundtrack and film score composed by A R Rahman, while the cinematography and editing are handled by M. S. Prabhu and Anthony Gonsalves, respectively. Singer Chinmayi has provided the talking voice of the female lead, reprising her role from the original Tamil version and the Telugu simultaneously made version where she dubbed for actresses Trisha Krishnan and Samantha Ruth Prabhu respectively.

While on production stage, the film was titled Prem Katha, but was renamed as Ekk Deewana Tha, as the director wanted some abstract title for the film, similar to the original. The film, produced by Fox Star Studios, a subsidiary of Hollywood studio 20th Century Fox, Photon Kathaas and R.S. Infotainment was released on 17 February 2012 in two different versions with a number of endings to suit the taste of regional viewers. The film opened to universally mixed reviews and had a lukewarm reception at the box office.