Sony Center

The Sony Center is a JAHN designed Sony-sponsored building complex located at the Potsdamer Platz in Berlin, Germany. It opened in 2000 and houses Sony's European headquarters.

History

The site was originally a bustling city centre in the early 20th century. Most of the buildings were destroyed or damaged during World War II. From 1961 on, most of the area became part of the No Man's Land of the Berlin Wall, resulting in the destruction of the remaining buildings. After the fall of the Berlin Wall on 9 November 1989, the square became the focus of attention again, as a large (some 60 hectares), attractive location which had suddenly become available in the centre of a major European capital city. As part of a redevelopment effort for the area, the center was constructed. The centre was designed by Helmut Jahn and Peter Walker as landscape architect and construction was completed in 2000 at a total cost of €750M. In February 2008 Sony sold Berlin's Sony Center for less than €600M to a group of German and US investment funds, including investment bank Morgan Stanley, Corpus Sireo and an affiliate of The John Buck Company .

Potsdamer Platz

Potsdamer Platz (German: [ˈpɔtsdamɐ plats], literally Potsdam Square) is an important public square and traffic intersection in the centre of Berlin, Germany, lying about 1 km (1,100 yd) south of the Brandenburg Gate and the Reichstag (German Parliament Building), and close to the southeast corner of the Tiergarten park. It is named after the city of Potsdam, some 25 km (16 mi) to the south west, and marks the point where the old road from Potsdam passed through the city wall of Berlin at the Potsdam Gate. After developing within the space of little over a century from an intersection of rural thoroughfares into the most bustling traffic intersection in Europe, it was totally laid waste during World War II and then left desolate during the Cold War era when the Berlin Wall bisected its former location. Since German reunification, Potsdamer Platz has been the site of major redevelopment projects.

Historical background

Sony

Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha), commonly referred to as Sony /ˈsoʊniː/, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 116th on the 2015 list of Fortune Global 500.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – electronics (including video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson) and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and as of 2013, the fourth-largest television manufacturer in the world, after Samsung Electronics, LG Electronics and TCL.

Center

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Berlin

Berlin (/bərˈlɪn/, German: [bɛɐ̯ˈliːn]) is the capital of Germany and one of the 16 states of Germany. With a population of 3.5 million people, it is the second most populous city proper and the seventh most populous urban area in the European Union. Located in northeastern Germany on the banks of Rivers Spree and Havel, it is the centre of the Berlin-Brandenburg Metropolitan Region, which has about six million residents from over 180 nations. Due to its location in the European Plain, Berlin is influenced by a temperate seasonal climate. Around one-third of the city's area is composed of forests, parks, gardens, rivers and lakes.

First documented in the 13th century and situated at the crossing of two important historic trade routes, Berlin became the capital of the Margraviate of Brandenburg (1417–1701), the Kingdom of Prussia (1701–1918), the German Empire (1871–1918), the Weimar Republic (1919–1933) and the Third Reich (1933–1945).Berlin in the 1920s was the third largest municipality in the world. After World War II, the city was divided; East Berlin became the capital of East Germany while West Berlin became a de facto West German exclave, surrounded by the Berlin Wall (1961–1989) and East Germany territory. Following German reunification in 1990, Berlin was once again designated as the capital of united Germany.