Liam Payne

Liam James Payne (born 29 August 1993, Wolverhampton) is an English singer and songwriter. He made his debut as a singer when he auditioned as a solo artist for the British television series The X Factor in 2008 with Fly Me To The Moon by Frank Sinatra. Though cut by Simon Cowell following judge's house, Payne was encouraged to audition again. He reauditioned as a solo artist in 2010, where he was put into a group along with four other contestants, to form the boy band that would later become known as One Direction.

Since joining One Direction, Payne, along with bandmates Niall Horan, Louis Tomlinson, Harry Styles and former bandmate Zayn Malik, have released five commercially successful albums, performed on four worldwide tours, and won multiple awards, including two BRIT Awards and four MTV Video Music Awards. The group's debut single "What Makes You Beautiful" debuted at number one on the UK Singles Chart, and has since sold over 5 million copies worldwide, making it among one the best-selling singles of all time. Payne has also appeared in television and film, including the Nickelodeon series iCarly and the concert film One Direction: This Is Us. The band is currently on an 18-month hiatus and is set to come back in june of 2017.

Universal Music Group

Universal Music Group, Inc. (legally known as UMG Recordings, Inc., abbreviated as UMG) is an American-French worldwide music corporation that operates as a subsidiary of Paris-based French media conglomerate Vivendi. It claims to be the largest music corporation in the world. UMG also owns Universal Music Publishing Group, which is cited as the second largest music publishing company in the world. Universal Music Group's global corporate headquarters are in Santa Monica, California, United States.

History

Early history

Universal Music was once the music company attached to film studio Universal Pictures. Its origins go back to the formation of the American branch of Decca Records in 1934. The Decca Record Co. Ltd. of England spun American Decca off in 1939.MCA Inc. merged with American Decca in 1962. The present organization was formed when its parent company Seagram purchased PolyGram in May 1998 and merged it with Universal Music Group in early 1999. However, the name had first appeared in 1996 when MCA Music Entertainment Group was renamed Universal Music Group. The PolyGram acquisition included Deutsche Grammophon which traces its ancestry to Berliner Gramophone making Deutsche Grammophon UMG's oldest unit. UMG's Canadian unit traces its ancestry to a Berliner Gramophone breakaway firm the Compo Company.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."