The Motto

"The Motto" is a song by Canadian recording artist Drake. The song features Lil Wayne and is a digital iTunes Store bonus track from Drake's second studio album, Take Care. "The Motto" premiered on Los Angeles' Power 106 on October 31, 2011. Drake released the song on his OVO blog a day later. It was first played on rhythmic top 40 radio stations on November 29, 2011 as the album's fourth single. The song has a connection to the Hispanic/Latino band Aventura.

The track was a commercial success in the US, having sold over 3 million copies there. It peaked atop both the US Hot R&B/Hip-Hop Songs and US Rap Songs charts, and was ranked 20 on the Billboard Hot 100 Year-end Chart. "The Motto" was nominated for Best Rap Song at the 55th Grammy Awards. The song is one of the few songs to rank within the top 20 in the year-end chart, but to never crack the top ten, due to peaking at number 14. A music video was released on YouTube on February 10, 2012 and features cameos from E-40 and Mistah F.A.B. as well. It directed by Lamar Taylor and Hyghly Alleyne.

Motto

A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word', 'sentence') is a maxim, a phrase meant to formally summarize the general motivation or intention of an individual, family, social group or organization. Mottos are usually not expressed verbally, unlike slogans, but are expressed in writing and usually stem from long traditions of social foundations, or also from significant events, such as a civil war or a revolution. A motto may be in any language, but Latin has been widely used, especially in the Western world.

Heraldry Ashley

In heraldry, a motto is often depicted below the shield in a banderole; this placement stems from the Middle Ages, in which the vast majority of nobles possessed a coat of arms and a motto. In the case of Scottish heraldry it is mandated to appear above the crest.Spanish coats of arms may display a motto in the bordure of the shield. In heraldic literature, the terms "rallying cry" respectively "battle banner" are also common, which date back to the battle cry, and is usually located above the coat of arms.

Lil Wayne

Dwayne Michael Carter, Jr. (born September 27, 1982), better known by his stage name Lil Wayne, is an American hip hop recording artist from New Orleans, Louisiana. In 1991, at the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo The B.G.'z, alongside fellow New Orleans-based rapper Lil' Doogie. In 1996, Lil Wayne formed the southern hip hop group Hot Boys, with his Cash Money label-mates Juvenile, Young Turk and Lil' Doogie (who now goes by B.G.). Hot Boys debuted with Get It How U Live!, that same year. Most of the group's success came with their platinum-selling album Guerrilla Warfare (1999) and the 1999 single "Bling Bling". Along with being the flagship artist of Cash Money Records, Lil Wayne is also the chief executive officer (CEO) of his own label imprint, Young Money Entertainment, which he founded in 2005.

Lil Wayne's solo debut album Tha Block Is Hot (1999), was certified platinum by the Recording Industry Association of America (RIAA). His subsequent albums, Lights Out (2000) and 500 Degreez (2002), went on to be certified gold. Wayne reached higher popularity with his fourth album Tha Carter (2004), which was led by the single "Go D.J." and his appearance on Destiny's Child's Top 10 single "Soldier", that same year. The album was followed by Tha Carter II (2005), as well as several mixtapes and collaborations throughout 2006 and 2007. Wayne gained more prominence with his sixth album Tha Carter III (2008), which became his most successful album to date, with first-week sales of over one million copies in the United States. The album won the Grammy Award for Best Rap Album and includes the hit singles "Lollipop", "A Milli" and "Got Money".

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.