Coors Light

Coors Light is a 4.2% ABV light beer brewed in Golden, Colorado and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company.

The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit). Coors Light has a "mountain icon" to represent the beer in place of the logo. The icon is a stylized drawing of a mountain with two peaks. The bottom has a tail that signifies movement.

History

Adolph Coors was born in 1847 in a German town known today as Wuppertal-Oberbarmen. At the age of 14 he began working at the Henry Wenker Brewery in Dortmund,. Adolph Coors considered that water was the key ingredient for a perfect beer. Therefore, he decided to locate Adolph Coors Company in Golden, Colorado in 1873. The Rocky Mountains are the primary source of the water used in the beer.

Marketing and advertising

There were a number of trends occurring in the mid-1970s. Health was one of the most discussed topics in the American population. The baby-boomer generation was reaching their drinking age, and therefore they gave the beer drinking demographic a shift. They were concerned about their health, but they also wanted to drink beer. There was a growing interest in low-calorie beverages. In 1975, light beers made up only 1% of beer consumption in the USA, and by 1994, they accounted for 35% of all domestic beer sold in the USA. In 1978, Coors introduced the popular Coors Light brand.

Coors

Coors Brewing Company, or Coors, is now part of the Molson Coors Brewing Company. Coors may also refer to:

Companies

People

Light

Light is electromagnetic radiation within a certain portion of the electromagnetic spectrum. The word usually refers to visible light, which is visible to the human eye and is responsible for the sense of sight. Visible light is usually defined as having wavelengths in the range of 400–700 nanometres (nm), or 4.00 × 10⁻⁷ to 7.00 × 10⁻⁷ m, between the infrared (with longer wavelengths) and the ultraviolet (with shorter wavelengths). This wavelength means a frequency range of roughly 430–750 terahertz (THz).

The main source of light on Earth is the Sun. Sunlight provides the energy that green plants use to create sugars mostly in the form of starches, which release energy into the living things that digest them. This process of photosynthesis provides virtually all the energy used by living things. Historically, another important source of light for humans has been fire, from ancient campfires to modern kerosene lamps. With the development of electric lights and power systems, electric lighting has effectively replaced firelight. Some species of animals generate their own light, a process called bioluminescence. For example, fireflies use light to locate mates, and vampire squids use it to hide themselves from prey.

Miller Lite

Miller Lite, also known simply as Lite, is a 4.2% abv pale lager brand sold by MillerCoors of Milwaukee, Wisconsin, United States. Miller Lite competes with Anheuser-Busch's Bud Light beer. The company also produces Miller Genuine Draft and Miller High Life.

History

Miller Lite was essentially the first mainstream light beer. After its first inception as "Gablinger's Diet Beer," developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York's Rheingold Brewery, the recipe was given (by the inventor of the light beer process) to one of Miller's competing breweries, Chicago's Meister Brau, which came out with the Meister Brau "Lite" brand in the late 1960s. When Meister Brau ran into financial problems and sold its labels to Miller in 1972, the recipe was relaunched simply as "Lite" on packaging and in advertising (with "Lite Beer from Miller" being its "official" name until the late '90s) in the test markets of Springfield, IL, Knoxville, TN and San Diego, CA in 1973, and heavily marketed using masculine pro sports players and other, so-called, macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in 1975. Miller's approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, in particular Anheuser-Busch with its heavily advertised Bud Light in 1982, which eventually overtook Lite in sales by 1994. Anheuser-Busch played on the branding style of "Lite" by highlighting the fact that their beer was called "Bud Light," as "everything else is just a light." In 1992 light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its "Lite" brand as "Miller Lite."

Surname

A surname or family name is a name added to a given name. In many cases, a surname is a family name and many dictionaries define "surname" as a synonym of "family name". In the western hemisphere, it is commonly synonymous with last name because it is usually placed at the end of a person's given name.

In most Spanish-speaking and Portuguese-speaking countries, two or more last names (or surnames) may be used. In China, Hungary, Japan, Korea, Madagascar, Taiwan, Vietnam, and parts of India, the family name is placed before a person's given name.

The style of having both a family name (surname) and a given name (forename) is far from universal. In many countries, it is common for ordinary people to have only one name or mononym.

The concept of a "surname" is a relatively recent historical development, evolving from a medieval naming practice called a "byname". Based on an individual's occupation or area of residence, a byname would be used in situations where more than one person had the same name.