Reason (argument)

A reason is a consideration which justifies or explains.

Reasons are what people appeal to when making arguments about what people should do or believe. (Those are reasons in the normative sense.) For example, the fact that a doctor's patient is grimacing is a reason to believe the patient is in pain. The fact that the patient is in pain is a reason for the doctor to do things to alleviate the pain.

In another sense of the term, reasons are explanations of why things happened. (These are reasons in the explanatory sense.) For example, the reason the patient is in pain is that her nerves are sending signals from her tissues to her brain.

A reason, in many cases, is brought up by the question "why?", and answered following the word "because." Additionally, words and phrases like: since, due to, as, considering (that), a result (of), and in order to, for example, all serve as explanatory locutions that precede the reason to which they refer.

Normative vs. explanatory reasons

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.