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Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Diamond Platnumz

Naseeb Abdul Juma (born 2 October 1989), popularly known by his stage name Diamond Platnumz (or simply Diamond), is a Bongo Flava recording artist and singer from Tanzania. He is best known for his hit song "Number One". Diamond has won numerous awards at Channel O and the HiPipo Music Awards. He performed at the Big Brother Africa 7 eviction show in May 2012. Diamond is considered influential among his fans, and is said to be the most loved and decorated Tanzanian artist at the moment. He was believed to be the highest selling Tanzanian artist of ringtones by mobile phone companies in 2013, as well as being among the artists earning the highest income in the African Great Lakes region's music industry.

Personal

Diamond is a Muslim. In 2010, he endorsed Tanzania's dominant ruling party, the Chama Cha Mapinduzi (CCM) and its presidential candidate, Jakaya Kikwete. He also recorded a remix of his single Mbagala, titled CCM Tusonge Mbele (CCM Let's Move Forward). 0n 6/08/2015 he announced through Instagram that him and Zarinah Hassan who is also known as Zarithebosslady [Ugandan] had welcomed their first child (baby girl) whom they named Lattiffah.