Rich Silverstein is Co-Chairman and a Creative Director at Goodby, Silverstein & Partners, San Francisco.

Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco. Rich worked in one-year increments as an art director for Rolling Stone magazine, Bozell & Jacobs, McCann-Erickson, Foote, Cone & Belding and Ogilvy & Mather, where he met Jeff Goodby.

Rich has won industry awards such as One Show Pencils and Cannes Lions, and along with his partner Jeff Goodby, he’s been named Creative Director of the Year by AdWeek Magazine and has been chosen to join AdWeek's National Creative All-Star Team. In 2002, he was inducted into the New York Art Directors Club Hall of Fame , and in 2004, into The One Club Creative Hall of Fame. In 2010, he was honored to receive the CLIO Lifetime Achievement award.

He served for fifteen years on the board of the Golden Gate National Parks Conservancy. He currently serves on the board of Specialized Bicycles and the United States Cycling Federation, along with their development committee . He helped launch racing's American Formula One Team. Rich also blogs for The Huffington Post.

Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.

Jeff Goodby grew up in Rhode Island. He graduated from Harvard University where he wrote for The Harvard Lampoon. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. That landed him his first advertising job at J. Walter Thompson where he met mentor Hal Riney of Ogilvy & Mather.

Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age Adweek and Creativity Magazine. The Museum of Modern Art has placed several of the company's ads into permanent rotation, including among others “got milk?” and the Budweiser Lizards

Goodby served as the president of the Cannes Advertising Festival, head judge of the prestigious Titanium Jury and chaired judging the ANDYS. In 2006, Goodby was inducted into the Advertising Hall of Fame. Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “Art & Copy.” In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade.