K-Ci & JoJo

K-Ci & JoJo is an American R&B duo, consisting of brothers Cedric "K-Ci" Hailey (born September 2, 1969) and Joel "JoJo" Hailey (born June 10, 1971), Natives of Monroe, North Carolina, they are also the lead singers of the chart-topping R&B group Jodeci with the DeGrate brothers—Donald (better known as DeVante Swing) and Dalvin.

Music career

Music beginnings

K-Ci & JoJo's first sign of independence came in 1994 when K-Ci covered Bobby Womack's hit "If You Think You're Lonely Now" for the movie Jason's Lyric. Early in 1996, K-Ci & JoJo teamed up for the song "How Could You" for the movie Bulletproof starring Damon Wayans and Adam Sandler. By July 1996, K-Ci & JoJo finally had a hit on their hands as guest artists in 2Pac's number-one R&B hit "How Do U Want It". It also topped the Billboard Hot 100. They also gained popularity with 2Pac's last music video, "Toss it Up".

1997-98: Love Always

All My Life

All My Life may refer to:

Film and television

Albums

Songs

My Life

My Life may refer to:

Autobiographies

Music

Albums

Songs

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Geffen Records

Geffen Records is an American major record label, owned by Universal Music Group, which operates as one third of the Interscope Geffen A&M Records label. Today, it is headquartered in the city of New York and is headed by Gee Roberson, who reports to John Janick, CEO of Interscope Records.

History

Geffen Records was started in 1980 by music industry businessman David Geffen who, in the early 1970s, had founded Asylum Records. Geffen stepped down from Asylum in 1975, when he crossed over to film and was named a vice-president of Warner Bros. Pictures. He was fired from Warner circa 1978, but remained locked in a 5-year contract, which prevented him from working elsewhere. He returned to work in 1980 and struck a deal with Warner Bros. Records to create Geffen Records. Warner provided 100 percent of the funding for the label's operations and distributed its releases in the United States and Canada; Epic Records handled distribution in the rest of the world until 1985, when Warner Bros. also took over those territories. Profits were split 50/50 between Geffen and the respective distributors.