Rapping

Rapping (or emceeing,MCing,spitting bars,or rhyming) is "spoken or chanted rhyming lyrics". The components of rapping include "content", "flow" (rhythm and rhyme), and "delivery". Rapping is distinct from spoken-word poetry in that it is performed in time to a beat. Rapping is often associated with and a primary ingredient of hip-hop music, but the origins of the phenomenon can be said to predate hip-hop culture by centuries. It can also be found in alternative rock such as that of Cake, gorrilaz and the Red Hot Chili Peppers. Rapping is also used in Kwaito music, a genre that originated in Johannesburg, South Africa, and is composed of hip-hop elements.

Rapping can be delivered over a beat or without accompaniment. Stylistically, rap occupies a gray area between speech, prose, poetry, and singing. The word (meaning originally "to hit") as used to describe quick speech or repartee predates the musical form. The word had been used in British English since the 16th century. It was part of the African-American dialect of English in the 1960s meaning "to converse", and very soon after that in its present usage as a term denoting the musical style. Today, the terms "rap" and "rapping" are so closely associated with hip-hop music that many use the terms interchangeably.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.