Mayday (Taiwanese band)

Mayday (Chinese: 五月天; pinyin: Wǔ Yuè Tiān; Pe̍h-ōe-jī: Gō͘-goe̍h-thiⁿ), is a Taiwanese alternative rock band that was formed in the late 1990s with five members, Ashin (A Shin) (vocalist), Monster (Guai Shou) and Stone (Shi Tou) (lead guitars), Masa (Ma-sha) (bass guitar) and Guan You (Guan-You) (drums).

Formerly making music under the name of So Band, they came to be known as Mayday in 1997, with the name originating from Masa's online nickname. Mayday won the Golden Melody Award for Best Band in 2001, 2004, 2009 and 2012. They are known as "king of concert" in China.

Members

Career

Formation (1995–1997)

Mayday evolved from So Band which was formed by Ashin, Monster and the first drummer Qian You Da (錢佑達) in 1995 while they were studying in The Affiliated Senior High School of National Taiwan Normal University(師大附中). They were later joined by Masa and Stone, who were attending the same school. After graduation, the members went to different universities but continued to perform in pubs and eateries. They were also actively involved in promoting the growing rock music trend in Taiwan. In 1997, the band registered under the moniker Mayday in order to join the Formoz Festival (野台開唱). This would become the official name of the band.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Apple Music

Apple Music is a music streaming service developed by Apple Inc. Users select music to stream to their device on demand. The service includes the curated Internet radio station Beats 1, the blog platform Connect that allows artists to share their posts, photos, videos and tracks with fans, and Radio which incorporates some aspects of iTunes Radio. Apple Music provides music recommendations based on user's taste and is integrated with Siri voice commands.

Overview

Apple stated at the WWDC 2015 that the service would launch at the end of June 2015 and would be free for the first three months of usage. After that, Apple Music subscription would cost US$9.99 per month, close to the economic equilibrium point for the recording industry estimated by the Open Music Model.

Users select music on a device, which then plays on the device via Internet streaming and may be saved to the device for offline access. The service also provides music recommendations based on user taste. While Apple Music's cost and music library are similar to other music streaming services, the service aims to distinguish itself with added features and content exclusives.