We believe that technology should be accessible to everyone.

• [music plays]
• Camera pans slowly across a home kitchen, then cuts to a mirror. Sady, a woman with spastic cerebral palsy, is in the mirror’s reflection. Her hair is being brushed by her caretaker.

• Cut to various shots of Sady being dressed by her caretaker.

• (Sady — narrating with the help of electronic voice software)
• People think that having a disability is a barrier.

• [wheels rolling]
• Close-up of her electric wheelchair wheels rolling over a threshold.

• [buttons clicking]
• Cut to Sady, working with an iMac at a desk in her home. She moves her head to operate switches on both sides of her wheelchair headrest, typing in Pages through Switch Control.

• (Sady narrating)
• But that’s not the way I see it.

• Close-up of the iMac screen reveals her narration as it’s being typed.

• Cut to a young man holding up his iPhone while making sign language gestures.

• (Sady narrating)
• You can catch up with friends.

• The man is using FaceTime to have a sign language conversation with a woman.
• She signs back while smiling.

• Cut to a young man, a boy, and a woman in a park. The young man is taking a photo of the boy with iPhone.

• (Sady narrating)
• You can capture a moment with your family.

• Since the young man is blind, he uses the VoiceOver feature to follow audible commands in the Camera app.

• (iPhone)
• One face. Small face. Focus lock.
• [Camera app shutter sound]

• Cut to a close-up of a woman’s hand holding an iPhone. She opens the Home app and taps the Good Morning button.

• (Sady narrating)
• And you can start the day bright and early.

• The woman is lying in her bed. Her lamp turns on and the window shade rises automatically as a result of pressing the button. She moves from the bed to her wheelchair.

• Cut to a doorway as a man exits, prepared to go on a hike with friends. He looks at his iPhone.

• (Sady narrating)
• You can take a trip to somewhere new.

• Close-up of his ear reveals that he is wearing a hearing aid.
• [wind blowing loudly]

• Cut to a close-up of the man’s iPhone screen. He selects Outdoor in his hearing aid settings.
• [wind blowing quietly]

• (Woman)
• Three miles to the summit.

• He continues walking to catch up with his friends.

• Cut to a young boy in a classroom, studying on an iPad while wearing headphones.

• (Sady narrating)
• You can concentrate on every word of a story.

• Cut to a close-up of the boy’s iPad screen. “Home Before Dark” is the title of the chapter he’s reading. His iPad reads the first sentence aloud, highlighting each word as it is spoken.

• (iPad)
• A bird began to sing.

• Cut to a close-up of the boy’s face as he reads and listens.

• (iPad)
• Jack opened his eyes.

• Cut to a close-up of an Apple Watch on a woman’s wrist.

• She taps Outdoor Wheelchair Run Pace in the Workout app, then taps Start.

• (Sady narrating)
• You can take the long way home.

• The woman quickly propels her wheelchair down a paved bath beside the beach. Suddenly, she stops and begins moving backward, as if she were in a video being played in reverse.

• [music swelling]
• Camera zooms out to reveal that this is a video that Sady is editing in Final Cut Pro. All the previous scenes described above are quickly played in reverse as well.

• (Sady narrating)
• Or edit a film . . . like this one.

• [buttons clicking]
• Cut to a close-up of Sady, moving her head to operate switches on both sides of her wheelchair headrest, as she continues editing the film.

• (Sady narrating)
• When technology is designed for everyone . . .

• [buttons clicking]
• Cut to a close-up of Sady’s iMac screen where she opens a directional controller and selects a downward motion. She moves the final clip into place — a shot of the woman in the wheelchair racing toward the sunset on the horizon.

• (Sady narrating)
• . . . it lets anyone do what they love . . . including me.

• Cut to a close-up of Sady, smiling.

• [click sound]
• Cut to the Apple logo against a white background.