Australian Tourism Accreditation Program Victoria

The Australian Tourism Accreditation Program (ATAP) is an Australia-wide, online, quality management program, which documents a business’ practices and procedures.

Based on Quality Assurance principles, the Program certifies tourism businesses that meet specific operational criteria which ensures they are committed to sound business practices which deliver quality, reliable, professional tourism experiences.

It is a vital tourism industry asset, designed to establish and continually improve quality industry operating standards for tourism properties, across all tourism sectors. These standards include:

• Effective business planning
• Professional customer service
• Assurance in advertising
• Appropriate business licensing
• Compliance with health and safety standards
• Sound environmental practices

The Victoria Tourism Industry Council (VTIC) is licenced to administer ATAP in Victoria.