We don’t think much about the foley artists when we go to the movies but as this video demonstrates they play a critical role in shaping the feeling of a film. Using David Fincher’s surprisingly enduring “Fight Club” as a case in point, it shows how a thoughtful Foley artist (or team of artists) can enhance the believability if not the realism of a given scene through the use of painstakingly creative recreations or simulations of ambient sounds. It’s perhaps incongruous to think of this as a form of a design but it clearly is, and as voice interfaces become more prevalent there will be lots of lessons to learn from this discipline.