I’m not really even much of a fan of King Kong, but I still think this Japanese poster for the upcoming reboot “Kong: Skull Island” is my favorite poster in a long, long time. For one thing, it’s an awesomely over-the-top example of graphic design that’s unabashed in its ridiculousness but totally serious about the thrills it promises. It also doesn’t make the mistake of assuming that we’re interested in anything else but King Kong himself and whatever crazy monsters he’ll be hanging out with when the film rolls out into theaters this March. No glamourous headshots of actors looking dramatic; just explosions, fire and a huge gorilla crushing a helicopter in his fist.

More info at kongskullislandmovie.com.