Fairfax Media’s Eye Tracking Study
Uncovering how consumers engage and interact with ad creative and native content across digital.
Fairfax Media’s Christmas Retail Audience Study
The Christmas Retail Audience Study explored our readers gift and food buying behaviour leading up to Christmas.
South Australian Tourism Commission Case Study
‘Network SA’ campaign was designed to raise awareness of the amazing experiences South Australia has to offer and drive visitation to the State.
Australia Post MySmallBusiness Ad Effectiveness Study
Explore how native advertising helped Australia Post position itself as a supporter of small businesses in starting or growing their online presence.
Honda Ad Effectiveness Study
Honda partnered with Fairfax Media to drive awareness and consideration of their new Honda CR-V Series 2 model.
Fairfax Media’s Small Business Audience Study
Research study exploring Fairfax Media's Small Business audience.
Fairfax Media’s ExecutiveStyle Audience Study
Research study exploring Fairfax Media's ExecutiveStyle audience.
Fairfax Media’s Christmas Mobile Retail Study
Research study exploring how Fairfax Media's audience are using their mobile devices as Santa’s shopping assistants.
Virgin Australia Mobile Case Study
Virgin Australia partnered with Fairfax Media to run a high impact and creatively innovative campaign.
Fairfax Media’s Christmas Retail Audience Study
The Christmas Retail Audience Study explored the Christmas purchasing habits of Fairfax Media audiences and how various media sources provide inspiration and provide assistance along their purchase journey.
Personal Finance Audience Study
Learn how Fairfax Media audiences engage with media in their personal finance decision making journey.
Adventure World Ad Effectiveness Study
Discover how Traveller helped Adventure World inspire adventure travellers