BRAND OVERVIEW
It occupies some of the country’s most prized real estate – from top corporations to the homes of startups. That’s because The Australian Financial Review speaks to influential and ambitious individuals in every sector, intent on staying in the know.
The Financial Review connects to its community of influencers, leaders, policy makers, professionals, entrepreneurs and investors with bold perspectives and incisive reporting. How solid really is that ASX company’s leadership, that university’s reform programme, that government’s pledge to support business? The AFR is never one-dimensional and its line of inquiry is supported by top journalists and award-winning platforms – the newspaper, website, tablet app and invite-only events. All are integrated with rich, targeted ad campaigns.
Through the knowledge and experience of Australia’s largest dedicated business newsroom, the AFR provides the information and insights our audiences need to be successful.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending March 2017 | Nielsen Digital Ratings Monthly March 2017.
Demographics
- 20% 14 to 29
- 28% 30 to 44
- 34% 45 to 64
- 18% 65 Plus
- 44% Social Grade A
- 20% Social Grade B
- 15% Social Grade C1
- 12% Social Grade C2
- 10% Social Grade DE
- 11% Less than $40,000 per year
- 16% $40,000-$79,999 per year
- 15% $80,000-$119,999 per year
- 33% $120,000 or more per year
- 41% Managers
- 8% C-Suites
- 23% Business Decision Makers
- 6% Technical Trades
- 3% Community & Personal Services
- 6% Clerical & Administrative
- 4% Sales
Print readership
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Mon-Fri Avg329,000
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Weekend Avg125,000
Print overview
Total digital readership
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Unique Audience704,000
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Page Views9,933,000
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Time Per Person (hh:mm:ss)0:17:50
Total digital overview
Adaptive Site
Afr.com is a premium multi-platform experience, meaning not just access to content from our award-winning journalists across all devices, but more ways for advertisers to reach out to our premium audience.Desktop readership
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Unique Audience561,000
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Page Views5,600,000
-
Time Per Person (hh:mm:ss)0:19:38
Desktop overview
Smartphone readership
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Unique Audience136,000