BRAND OVERVIEW

2,022,000 Total Readership

Good Food is your go-to guide for eating out and eating in. We are the number one destination for credible, independent restaurant, bar and cafe reviews and bring you the latest in food news across Australia and the globe.

As the creator of the “hat” system, our expert panel have over 37 years experience in reviewing restaurants and we present the hats at the annual Good Food Guide Awards.

We boast a stellar lineup of chefs who supply incredible recipes you can create at home, along with all kinds of localised food and drink trends you won’t want to miss out on.

When it comes to food, there’s only one thing you need to remember: Good Food it.

 

Good Food – The Sydney Morning Herald
The weekly Tuesday liftout dedicated to food and drink. All the fine things in life are covered from wine to restaurants and gourmet food along with thought provoking articles on culinary issues. Good Food is one of the newspaper’s longest running and best loved sections. Its regular contributors include authorities in their fields such as restaurant reviewer Terry Durack, wine writer Huon Hooke as well as writers Scott Bolles, Joanna Savill and Willie Simpson. In Sydney and NSW, there is only one place to find all the best in food, wine, beer, recipes, shopping, as well as advice and information on all the latest gourmet treats.

Good Food Epicure – The Age
The longest running weekly food and wine guide in Victoria and one of the most popular sections for both Age readers and those in the hospitality industry. Published every Tuesday, Good Food Epicure appeals to ‘foodies’ (those who make food, wine and entertaining central to their lifestyles), casual or ‘big occasion’ diners and also those looking for information about fresh produce or new wine to try. Written and edited by noted food and wine writers and columnists, Good Food Epicure features everything from industry news and restaurant, bar and wine reviews to recipes, the latest kitchen gadgets and topical food related feature articles.

GoodFood.com.au
The Good Food website is the essential companion to eating out, eating in and everything in between. The most comprehensive food and wine site in Australia, goodfood.com.au delivers everything the passionate foodie needs, from what to cook tonight, to where to eat out, to news on the latest new bar opening or closure.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending March 2017 | Nielsen Digital Ratings Monthly March 2017.

Demographics

Gender
47% Male
53% Female
Social Grade
  • 34% Social Grade A
  • 23% Social Grade B
  • 18% Social Grade C1
  • 15% Social Grade C2
  • 10% Social Grade DE
Income
  • 14% Less than $40,000 per year
  • 18% $40,000-$79,999 per year
  • 15% $80,000-$119,999 per year
  • 25% $120,000 or more per year
Lifestage
15% S.I.N.K.S
14% D.I.N.K.S
26% Families
28% Empty nesters
Occupation
  • 31% Managers
  • 4% C-Suites
  • 17% Business Decision Makers
  • 5% Technical Trades
  • 4% Community & Personal Services
  • 8% Clerical & Administrative
  • 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar 2017 | Nielsen Online Ratings Mar 2017.

Print readership

  • Total
    865,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar 2017 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    692,000
  • Page Views
    3,503,000
  • Time Per Person (hh:mm:ss)
    0:04:43
Source: Nielsen Digital Ratings Monthly | Mar-17.

Desktop readership

  • Unique Audience
    492,000
  • Page Views
    1,364,000
  • Time Per Person (hh:mm:ss)
    0:04:19
Source: Nielsen Digital Ratings Monthly | Mar-17.

Smartphone readership

  • Unique Audience
    144,000
Source: Nielsen Digital Ratings Monthly | Mar-17.

Contact

Andrew Else
Brands & Audiences Manager, Life Media
+61 (03) 8667 2063 Email Andrew Else