- Industry Development
- About Us
Our Strategic Plan 2015/18
Find out how we will continue to inspire Melbourne’s visitor industry to excel in delivering the best experiences and encouraging visitors to explore and enjoy Melbourne.
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GROWING
INDUSTRY.
INSPIRING
VISITORS.
We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.
Select your industry to get started:
Hotels
Reach more visitors and connect with the wider visitor industry by engaging with us.
Restaurants
We can help you get your restaurant noticed by, and connect you with, the visitor industry.
Attractions
Learn how you can further integrate yourself and your business in the local visitor industry.
Tour Operators
Work with us to learn more about, and immerse yourself in, the Melbourne visitor industry.
Local Councils
Explore our Discover Your Own Backyard campaign and other opportunities for Local Councils.
Retail
Work with us to connect your retail business with the Melbourne visitor industry.
Order our Official Visitor Guides, Maps and Magazines:
Visiting Melbourne?
Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.
Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.
Industry Development
Check-in to China
Check-in to China is a 6-month immersive experience, in cultural understanding, language classes and professional development. It includes an 11-day study trip to Greater China, allowing participants the opportunity to gain the most up-to-date insights into the Chinese tourism market.
Read moreFeatured Campaign
Melbourne Now e-newsletters
With a database of more than 18,000, our monthly Melbourne Now newsletters are the perfect way to reach regional Victorians.Latest News
1/2 of all Australians watch YouTube videos. Come to our social media workshop for more big facts & how to respond… https://t.co/cq98nSabkl
Upcoming Events
Make social media work for you
Social media skills and strategies to take you and your business to the next level in marketing.
Tapping into Tourism - East [Doncaster]
Curious about growing your business by tapping into tourism?
Tapping into Tourism - East [Camberwell]
Curious about growing your business by tapping into tourism?