Choose from over 1700 off the shelf, pre-optimized audiences designed with scale and reach in mind. AddThis Standard Audiences are created from hundreds of real-time, first-party permissioned data points sourced exclusively from our powerful Audience Intelligence (Ai) platform. Combined with analysis from in-house data scientists, our audiences are refined to ensure quality and maximum impact.
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Data from our 15M site-strong publisher network yields a holistic picture of each user’s true web habits, interests and preferences in real time – providing unmatched audience insights and unparalleled audience segment quality and scale.
Visibility into how audiences are created, collection methodology and data qualifiers.
30-day rolling cookie pool updated in real time.
Unparalleled reach and depth of signal across the open web.
New custom segments available in no more than 48-72 hours.
Aggregated, anonymous and non-PII data.
Server-to-server integrations with all major DMPs and DSPs.
We consistently recommended AddThis proprietary audience models for our Choice Hotels campaigns. AddThis is able to achieve, and often surpass, our goals across all regions we target.
Senior Media Planner, MMGY Global