On January 5, 2016, Oracle completed the acquisition of AddThis, a leading provider of publisher personalization, audience insight and activation tools that powers 15 million websites and enables unmatched audience segment quality, scale and insight.
Oracle Data Cloud is the fastest growing global Data as a Service (DaaS) business, operating the most accurate data ID GraphTM to enable understanding of consumer behavior across all media channels. Oracle Data Cloud ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement. With the addition of AddThis, Oracle Data Cloud's offering is expected to deliver unprecedented levels of audience insight, measurement and reach.
AddThis connects people to content and enables marketers to develop more personal and effective relationships with their current and future customers.
Over the past decade, over 15 million sites — from Fortune 100 companies to individual bloggers — have adopted AddThis’ expanding suite of customizable website marketing tools to increase social sharing, improve engagement and drive conversions.
As a result, AddThis offers unparalleled insight into the interests and behaviors of over 1.9 billion web visitors. This vast global footprint reaches 96% of the U.S. web — ranking above Google and Facebook in comScore for distributed content and ad reach.
Hundreds of brands and agencies now work with AddThis' sophisticated Audience Intelligence (Ai) platform to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.
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