Valparaíso

Valparaíso (/ˌvælpəˈraɪzoʊ/, Spanish: [balpaɾaˈiso]) is a major city, seaport, and educational center in the county or commune of Valparaíso, Chile. Greater Valparaíso is the second largest metropolitan area in the country. Valparaíso is located 111.8 kilometres (69.5 mi) northwest of Santiago and is one of the South Pacific's most important seaports. Valparaíso is the capital of Chile's third most populated administrative region and has been the headquarters for the Chilean National Congress since 1990.

Valparaíso played an important geopolitical role in the second half of the 19th century, when the city served as a major stopover for ships traveling between the Atlantic and Pacific oceans by crossing the Straits of Magellan. Valparaíso mushroomed during its golden age, as a magnet for European immigrants, when the city was known by international sailors as "Little San Francisco" and "The Jewel of the Pacific". In 2003, the historic quarter of Valparaíso was declared a United Nations Educational, Scientific, and Cultural Organization (UNESCO) World HeritageSite

Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

Chile

Coordinates: 30°S 71°W / 30°S 71°W / -30; -71

Chile (/ˈtʃɪli/;Spanish: [ˈtʃile]), officially the Republic of Chile (Spanish:  República de Chile ), is a South American country occupying a long, narrow strip of land between the Andes to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far south. Chilean territory includes the Pacific islands of Juan Fernández, Salas y Gómez, Desventuradas, and Easter Island in Oceania. Chile also claims about 1,250,000 square kilometres (480,000 sq mi) of Antarctica, although all claims are suspended under the Antarctic Treaty.

The arid Atacama Desert in northern Chile contains great mineral wealth, principally copper. The relatively small central area dominates in terms of population and agricultural resources, and is the cultural and political center from which Chile expanded in the late 19th century when it incorporated its northern and southern regions. Southern Chile is rich in forests and grazing lands, and features a string of volcanoes and lakes. The southern coast is a labyrinth of fjords, inlets, canals, twisting peninsulas, and islands.

Viña del Mar

Viña del Mar (Spanish pronunciation: [ˈbiɲa ðel maɾ] meaning "Vineyard of the Sea"), is a city and commune on central Chile's Pacific coast. Often referred as "La Ciudad Jardín" ("The Garden City"), Viña del Mar is located within the Valparaíso Region, and it's Chile's fourth largest city with a population of 324,836 (according to the 2012 census). Viña del Mar is also part of the Greater Valparaíso area, the country's third largest metropolitan area (pop. 803,683, 2002 census), after the Metropolitan areas of Santiago and Concepción. The Greater Valparaíso Area is home to 5 municipalities: Valparaíso, Viña del Mar, Concon, Quilpue, and Villa Alemana.

Viña del Mar is known for its placid resorts, malls, extensive coastal high buildings, hotels and various entertainment venues. The city attracts an important influx of national as well as international visitors throughout the year.

History

Origins

The valley where Viña del Mar was founded was known as the valley of Peuco by the Changos, native inhabitants of the area dedicated to fishing. With the arrival of the Spanish conquistadores the valley was divided into two large haciendas. North of the Marga Marga creek up to the current location of Reñaca, Viña del Mar, and to the south up to the current Cerro Barón (Baron Hill), the Hacienda Las Siete Hermanas (The Seven Sisters).

Lonely Planet

Lonely Planet is the largest travel guide book publisher in the world. The company is owned by American billionaire Brad Kelley's NC2 Media, which bought it in 2013 from BBC Worldwide for US$77 million (the equivalent of £45.5 million in May 2014) after it was valued at US$250 million in 2008.

Originally called "Lonely Planet Publications", the company changed its name to "Lonely Planet" in July 2009 to reflect its broad travel industry coverage and an emphasis on digital products. After the Let's Go travel guide series that was founded in 1960, the Lonely Planet books were the second series of travel books aimed at backpackers and other low-cost travellers. As of 2011, the company had sold 120 million books since inception and by early 2014, it had sold around 11 million units of its travel apps.

As of 2014, Lonely Planet's largest office is located in Footscray, a suburb of Melbourne, Australia, but its Franklin, Tennessee, United States (U.S.) office is the company's de facto headquarters. Other Lonely Planet offices are spread throughout the world, in locations such as London, United Kingdom (U.K.); Beijing, China; and Delhi, India.