Nightmare (disambiguation)

"Nightmare" - EGG PSA

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• published: 20 Nov 2013
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Education, animation and giving come together in Psyop’s Establishment for the Greater Good (EGG) Susan Sarandon lends voice to an educational program that aims to save lives. (Tuesday, December 3rd) NEW YORK — So much more than an “internship.” For the eight students enrolled in this year’s Establishment for the Greater Good (EGG), the 12 weeks they spent creating a 90 second animation for the Against Malaria Foundation (AMF) was more like a mix between a humanitarian aid effort and an artist residency than a typical internship. “The students are fully responsible for this project,” says EGG founder, Pakorn Bupphavesa. “They get on the phone with the client, they have to hit deadlines — and if it fails, it’s on them.” But the students aren’t alone. They’re mentored by senior staff at Psyop, an Emmy award-winning bi-coastal production company that specializes in high-end animation and visual effects. Susan Sarandon jumps on board When Academy Award-winner Susan Sarandon learned about AMF and the EGG program, she agreed to lend her singular voice to the project. “Her read perfectly captures the innocence and pathos of the spot” said Ave Carrillo, EGG’s co-founder and producer. The 90-second spot, starts as a sweet tale about a little girl drifting to sleep at night. Things turn dark, though, when a giant mosquito impales the child, infecting her with malaria and plunging her into her own bloodstream. A twisted series of psychedelic visuals ensues, taking the viewer on a wild ride through the symptoms of malaria. The nightmare ends abruptly when mosquitoes hit a net draped around the child’s bed. The call to action is simple: three dollars buys a mosquito net, effectively preventing a malaria infection and limiting the spread of the deadly disease. Music partner Q Department brought the story to life by creating an immersive and captivating soundtrack. "We thrived on working with a diverse team of developers, artists, coders to bring the game's world to life through music and sound design," added Q Department's Jacqueline Bosnjak. "Tonally we set the scene of the human body as a dark underworld setting of a horror movie with Malaria as the lead protagonist." Lives saved AMF has distributed over five million long-lasting insecticidal nets (LLINs) to malaria-stricken parts of the world, saving hundreds of thousands of lives — most of them children under the age of five. "The work EGG has done is simply fantastic," says Rob Mather, Founder and CEO of AMF, "It’s a simple message with a simple request: please help with a net.” Getting into the game http://nightmare.againstmalaria.com/ “EGG is our chance each year to step outside our comfort zone and push the boundaries a bit” says Marco Spier, Director and Founding Partner at Psyop. “This year, we also decided to make a game inspired by the spot. We’ve never done that before.” In “Nightmare: Malaria,” players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way. The game, available today, can be found today in the: iTunes App Store - https://itunes.apple.com/us/app/nightmare-malaria/id741194411?mt=8 Google Play store for Android - https://play.google.com/store/apps/details?id=com.psyop.againstmalaria&hl;=en PSA Video https://vimeo.com/79907483 Game Trailer https://vimeo.com/79216181 EGG Website http://greatergood.tv/ Interactive Website http://nightmare.againstmalaria.com/ Q Department http://www.qdepartment.com/# CREDITS EGG 2013 "Nightmare" EGG Director, Founder | Pakorn Bupphavesa EGG Co-Creators | Ave Carrillo, Justin Cone Executive Producer | Lucia Grillo Nightmare Director | Marco Spier, Marie Hyon Writer | Kelly Girth Student Participants | Viraj Ajmeri, Michael Altman, Minsuk Choi, Hyejin June Hong, Pedro Lavin, Stephanie Lin, Garrett O'Neal, Anne Yang PSYOP Mentors | Samantha Ballardini, Chris Bach, Zed Bennett, Ben Chan, Eric Chou, Jonah Friedman, Andy Hara, Lauren Indovina, Bo Kim, Kitty Lin, Ryan Moran, Pat Porter, Parzival Rothlein Music, Sound Design | Q Department