team @ Press42

@42press

In Press42 we specialise in Organizational Storytelling. We help companies tell better stories for business purposes. Need help?

Madrid, Valencia, London
Joined June 2011

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  1. Tech.eu names Niklas Zennström 'Person of the Year' for 2015 - Tech.euhttp://buff.ly/1lwxBQD <- Yes!

  2. Thinking outside the .com box: how getting creative with new domain names can help you make a mark <- Yup

  3. WhatsApp Ditches $1 Annual Fee, Tests Business Accounts But No Ads, Says CEO <- How about charging for a real API?

  4. Most brands STILL don’t get Social Media — The Organizational Storyteller — Medium <- Experienced it??

  5. “I drew a bunch of dots to explain why social media is broken.” <- Brilliant metaphor. Can't agree more

  6. team @ Press42 followed , and
  7. Could Messenger Become Even Bigger Than Facebook? <- Yep it can and will

  8. Who Really Controls What You See in Your Facebook Feed—and Why They Keep Changing It <- Some interesting bites there

  9. “Content marketers shouldn’t tackle news unless they’re able to set up editorially independent newsrooms.”

  10. Retweeted

    Finalista de donde la formamos desde . Gran proyecto.

    Translated from Spanish by

  11. “Contently CEO Joe Coleman: “Before long, content marketers won’t be able to compete without technology.””

  12. “In the battle between agencies, the data factor gives tech-enabled service companies a distinct advantage.”

  13. Study: Brand Content Drives Massive Brand Lift — The Content Strategist <- Fantastic points

  14. Data can help make content distribution more effective so marketers know which half of their budget is being wasted

  15. “most brands are not making use of their email lists for content marketing”

  16. “As these social networks get more saturated, the organic reach of brand content will continue to decrease”

  17. In the long run, it means that content will empower enterprise companies across every department, not just marketing

  18. “In the medium run, it will mean that the social and content departments at brands will merge.”

  19. “Theme 1: Omni-Channel Publishing” <- This pic describes it really well

    Embedded image permalink
  20. “your brand video will get a lot more action on YouTube than your own site.” <- Yup, platforms matter!

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