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Shared publicly -WhatsApp Ditches $1 Annual Fee, Tests Business Accounts But No Ads, Says CEO http://buff.ly/20c1aXh <- How about charging for a real API?
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Shared publicly -“I drew a bunch of dots to explain why social media is broken.” Andrew Golis http://buff.ly/236uQaT<- Brilliant metaphor. Can't agree more
A little parable that explains “Why This.?”
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Shared publicly -Who Really Controls What You See in Your Facebook Feed—and Why They Keep Changing It http://buff.ly/1OSrGBh <- Some interesting bites there
Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action. It scans and collec ...
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Shared publicly -“Contently CEO Joe Coleman: “Before long, content marketers won’t be able to compete without technology.”” http://buff.ly/1PubTVn
Content will empower enterprise companies across every department, not just marketing.
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Shared publicly -Study: Brand Content Drives Massive Brand Lift — The Content Strategist http://buff.ly/1PubC4S <- Fantastic points
We surveyed our readers about how they felt about us, and the results were shocking.
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Shared publicly -“most brands are not making use of their email lists for content marketing” http://buff.ly/1RHAuN4
Content will empower enterprise companies across every department, not just marketing.
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Shared publicly -Most brands STILL don’t get Social Media — The Organizational Storyteller — Medium http://buff.ly/1Jc0ywT <- Experienced it??
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Shared publicly -Could Messenger Become Even Bigger Than Facebook? http://buff.ly/233X5Hb <- Yep it can and will
The chat app takeover is coming. Can anyone stop Facebook Messenger?
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Press42
Shared publicly -“Content marketers shouldn’t tackle news unless they’re able to set up editorially independent newsrooms.” http://buff.ly/1OkNtjD
Content will empower enterprise companies across every department, not just marketing.
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Shared publicly -“In the battle between agencies, the data factor gives tech-enabled service companies a distinct advantage.” http://buff.ly/1JMXIy6
Content will empower enterprise companies across every department, not just marketing.
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Shared publicly -Data can help make content distribution more effective so marketers know which half of their budget is being wasted http://buff.ly/1RHAM6o
Content will empower enterprise companies across every department, not just marketing.
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Shared publicly -“As these social networks get more saturated, the organic reach of brand content will continue to decrease” http://buff.ly/1ORChfT
Content will empower enterprise companies across every department, not just marketing.
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storytelling, story, pr, communication, pitch, presentations
Introduction
Press42 started as a place to connect companies with the media. We soon discovered, we had taken for granted that companies knew how to write powerful and engaging stories. That made us take a step back and we started focusing on the storytelling aspect of communication.
We soon started moving to the corporate world, exploring and developing the field of Organizational Storytelling.
Currently we help organizations find and craft the right story for the right moment:
- Leadership needs empowering stories
- New processes or products need stories as communication vehicles to spread the change around the company
- Brands need stories that embody their corporate values.