30 Seconds

30 Seconds may refer to:

Thirty Seconds to Mars

Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of Jared Leto (lead vocals, guitar, bass, keyboards), Shannon Leto (drums, percussion) and Tomo Miličević (lead guitar, bass, violin, keyboards, other instruments).

The band's debut album, 30 Seconds to Mars (2002), was produced by Bob Ezrin and released to positive reviews but only to limited commercial success. The band achieved worldwide fame with the release of their second album A Beautiful Lie (2005), which received multiple certifications all over the world, including platinum in the United States. Their next release, This Is War (2009), showed a dramatic evolution in the band's musical style, as they incorporated experimental music as well as eclectic influences. The recording process of the album was marked by a legal dispute with record label EMI that eventually became the subject of the documentary film Artifact (2012). Thirty Seconds to Mars then moved to Universal Music and released the fourth album, Love, Lust, Faith and Dreams (2013), to critical and commercial success. As of September 2014, the band has sold over 15 million albums worldwide.

Virgin Records

Virgin Records, Ltd. was a British record label founded by English entrepreneur Richard Branson, Simon Draper, Nik Powell and Tom Newman in 1972. The company grew to be a worldwide music phenomenon, with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, the Human League, Culture Club, Simple Minds, Lenny Kravitz, dc Talk, the Smashing Pumpkins, Mike Oldfield, Spice Girls and more on their list of artists. It was later sold to Thorn EMI in 1992.

Wholly owned by Universal Music Group after its purchase of EMI in 2012, UMG absorbed its British operations to create Virgin EMI Records in March 2013, which absorbed Mercury Records UK.

Today, the operations of Virgin Records America, Inc. (a unit of Virgin Records, Ltd.) are still active and are headquartered in Hollywood, California, as it operates exclusively via Capitol Music Group since 2007. A heavily minor amount of artists remain on Virgin Records America's roster, which today is mostly occupied with European artists such as Bastille, Circa Waves, Corinne Bailey Rae, Ella Eyre, Grizfolk, Walking on Cars, Seinabo Sey, and Prides. American artists include only L'Tric and Rise Against.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Second

The second (symbol: s) (abbreviated s or sec) is the base unit of time in the International System of Units (SI). It is qualitatively defined as the second division of the hour by sixty, the first division by sixty being the minute. It is quantitatively defined in terms of a certain number of periods – about 9 billion – of a certain frequency of radiation from the caesium atom: a so-called atomic clock. Seconds may be measured using a mechanical, electric or atomic clock.