Apple markets the iPhone 5c/s as being “for the colourful” and an expression of “forward thinking”. These ad slogans hail the members of the urban middle class who have knowledge jobs, define themselves as modern and tech-savvy and have a mobile lifestyle. But there is a dark side of the iPhone.
It is time that we give up the ideas of corporate profit, for-profit social enterprises and corporate social responsibility in the context of digital media and replace them by the logics of non-profit, the commons and self-management.
Do you love the new iPhone 5s/5c? Its production is not a labour of love… Why it is time for alternatives to Apple and the iPhone.
christian fuchs, September 26th 2013