Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

Bull

A bull is an intact (i.e., not castrated) adult male of the species Bos taurus (cattle). More muscular and aggressive than the female of the species, the cow, the bull has long been an important symbol in many cultures, and plays a significant role in both beef and dairy farming, and in a variety of other cultural activities.

Nomenclature

The female counterpart to a bull is a cow, while a male of the species which has been castrated is a steer, ox or bullock, although in North America this last term refers to a young bull, and in Australia to a draught animal. Usage of these terms varies considerably with area and dialect. Colloquially, people unfamiliar with cattle may refer to both castrated and intact animals as "bulls".

A wild, young, unmarked bull is known as a micky in Australia. Improper or late castration on a bull results in it becoming a coarse steer, also known as a stag in Australia, Canada and New Zealand. In some countries an incompletely castrated male is known also as a rig or ridgling.

The Red Bulletin

The Red Bulletin is an international men’s active lifestyle magazine published monthly in print and digital versions by the Salzburg-based global media company Red Bull Media House. Covering sports, culture and lifestyle, the magazine offers a range of globally relevant content as well as national content featuring localized interests. The journalistic approach of The Red Bulletin underscores visual storytelling, putting an emphasis on exclusive photography and illustration as well as articles, features, and interviews. Dedicated to conveying unique, real-life stories that provide genuine value as well as entertainment, the publishing strategy involves using top writers and photographers to capture crucial moments as they happen, helping readers to discover new facets of compelling destinations, personalities, trendsetters and innovators. Designed for ease of use, the format of The Red Bulletin comprises three primary sections: "Bullevard," a fast-paced introduction to each issue with lively summaries and photos; "Features," containing in-depth stories from both "the World of Red Bull" and beyond with the trademark emphasis on visual storytelling; and "Action," a service journalism section containing tips, reviews, and information on reader-focused topics such as travel, gear, physical training, nightlife, music, parties, cities, clubs and events.