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Top: Noelle Sandinsky; middle: Fridge-to-go small lunch cooler bag, $29.95; bottom: cool tote, $59.95

Mum in business: Noelle Sadinsky

Noelle Sandinsky is the woman behind Fridge-to-go, a unique range of eight-hour cooler bags. She's also the mum of two boys: Jasper, six, and Cruz, three.

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Project Ten.

Mum in business: Jacquie McLean

After being a stay-at-home mum for six years, Jacquie McLean decided to make one of her business dreams a reality, creating the Project Ten beach bag range.

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Mum in business ... Sarah Hardie, of Fabrik, and her daughter Jemima.

Mum in business: Sarah Hardie

Sarah Hardie is the founder and 'chief dreamer' of Fabrik, an online company that sells beautiful children's clothes, homewares, dolls and more. She's also a mum to Jemima, 4, and Jonas, 18 months, with her third child due in March.

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rhian allen

Mum in business: Rhian Allen

Passionate about health and wellness, Rhian Allan, a mother of one with one on the way, created an online business designed to help mums lose weight safely post pregnancy.

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In the spotlight ... 'Mummy bloggers' featured on the ABC's <i>Media Watch</i> with Jonathon Holmes.

Are mothers who blog frivolous?

When Media Watch dedicated its airtime to “personal bloggers” - aka ‘mummy bloggers’ - it seemed to pose the question 'why are mummy bloggers such big fat frivolous bores?' But the program really missed the mark, says Victoria Birch.

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Mayer

Yahoo CEO Marisa Mayer gives birth

Yahoo! Chief Executive Officer Marissa Mayer gave birth to a baby boy earlier this week - and plans to return to the office within days.

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Cushie Tushies.

How one mum built a cloth nappy empire

When Michelle Fowler's first son was born seven years ago, the new mother had made up her mind she wanted to use modern cloth nappies rather than adding to landfill by throwing away soiled disposable nappies well into toddlerhood.

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"Ninety-four per cent of dads had two weeks or less off work upon the arrival of their most recent child" ... Annabel Crabb

Having it all: men want flexibility too

Asking if women can "have it all" is an over-used question, writes Annabel Crabb. Instead, let's consider another idea: can men have it all? And does anybody care whether or not they can?

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The Atlantic

Why we don’t have it all (yet)

A recent essay, published in the Atlantic, posed the question many working mums ask: 'Is it possible to have it all?' Feminism has helped us move a lot closer to that goal, but it can only take us so far before other changes need to be made, writes Amber Robinson.

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