Dive

Dive or Diving may refer to:

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Music

Television

Ed Sheeran

Edward Christopher "Ed" Sheeran (born 17 February 1991) is an English singer-songwriter and musician. He was born in Hebden Bridge, West Yorkshire and raised in Framlingham, Suffolk. After dropping out of school at 16, he moved to London the following year, in 2008, to pursue a career in music. In early 2011, Sheeran independently released the extended play, No. 5 Collaborations Project, which caught the attention of Elton John and Jamie Foxx. After signing with Asylum Records, his debut album, + (read as "plus"), was released on 9 September 2011 and has since been certified six-times platinum in the UK. The album contains the single "The A Team", which earned him the Ivor Novello Award for Best Song Musically and Lyrically. In 2012, Sheeran won the Brit Awards for Best British Male Solo Artist and British Breakthrough Act.

Sheeran's popularity abroad began in 2012. In the US, he made a guest appearance on Taylor Swift's fourth studio album, Red. "The A Team" was nominated for Song of the Year at the 2013 Grammy Awards, where he performed the song with Elton John. He spent much of 2013 opening for Swift's The Red Tour in North America dates. In late 2013, he performed three sold-out shows at New York's Madison Square Garden as a headline act. He was nominated for Best New Artist at the 2014 Grammy Awards.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.