Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."

Video

Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

Video systems vary greatly in the resolution of the display, how they are refreshed, and the rate of refreshed, and 3D video systems exist. They can also be carried on a variety of media, including radio broadcast, tapes, DVDs, computer files etc.

History

Video technology was first developed for Mechanical television systems, which were quickly replaced by cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorder (VTR). In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.

Video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel. However, prices gradually dropped over the years; in 1971, Sony began selling videocassette recorder (VCR) decks and tapes to the public.

Alessia Cara

Alessia Caracciolo (Italian pronunciation: [aˈlɛssja kaˈrattʃolo]; born July 11, 1996), better known as Alessia Cara, is a Canadian singer and songwriter. She is signed to EP Entertainment and Def Jam Recordings and is best known for "Here", her debut single from her debut album, Know-It-All, released November 13, 2015. A sleeper hit, the song reached the top 5 in the United States and the top 20 in Canada. Prior to her work with EP and Def Jam, Cara was known for her acoustic song covers on YouTube.

Early life

Alessia Caracciolo, known as Alessia Cara, was born in Brampton, Ontario, Canada, a city just outside Toronto, where she attended Cardinal Ambrozic Catholic Secondary School. She is of Italian descent from Calabria; her father was born in Canada, to Italian parents, and her mother is an Italian immigrant. As a child, she wrote poetry and did theatre. At the age of 10 she began playing guitar and taught herself how to play various songs. At the age of 13 she began her own YouTube channel where she posted covers of songs that she performed.

Belle and Sebastian

Belle and Sebastian are a Scottish indie pop band formed in Glasgow in January 1996. Led by Stuart Murdoch, the band has released 9 albums to date. Though often praised by critics, Belle and Sebastian has enjoyed only limited commercial success.

After releasing a number of albums and EPs on Jeepster Records, they are now signed to Rough Trade Records in the United Kingdom and Matador Records in the United States.

History

Formation and early years (1996–1998)

Belle and Sebastian were formed in Glasgow, Scotland in 1996 by Stuart Murdoch and Stuart David. Together, with Stow College music professor Alan Rankine, they recorded some demos; these demos were picked up by the college's Music Business course that produces and releases one single each year on the college's label, Electric Honey. As the band had a number of songs already and the label was extremely impressed with the demos, Belle and Sebastian were allowed to record a full-length album, which was titled Tigermilk. Murdoch once described the band as a "product of botched capitalism". The band took their name from the television adaptation of the French novel Belle et Sébastien.