Katie Lee was born and raised in
Saint Louis, MO.
Katie has also lived in
Florence Italy with her mother and professional artist
Belinda Lee. Katie's time in Florence Italy shaped her vision for food and style and was one of the driving forces in her successful concept. Katie then worked for
7 years for her Aunt
Zoe (Robinson) Pidgeon, local restaurateur and owner of many successful restaurants including
Cafe Zoe, Zoe's Pan-Asian Cafe, Il
Fratellini, Les Freres, and BOBO
Noodle House. Katie Lee was the
Creator/Founder and
Executive Chef at age 25 of Katie's Pizzeria in
Clayton, MO. Katie's Pizzeria will be open 6 years in Feb
2013.
First year Revenues exceeded expectations, especially in a down market.
Katie is now the owner and executive chef of Katie's
Pizza & Pasta Osteria in
St. Louis, MO, with business partner and fiancé Ted
Collier.
Katie's Pizza & Pasta has been open
90 days and was funded in part by a successful Kickstarter.com campaign that raised $42,
000. Katie's Pizza & Pasta showcases in house from scratch artisan
Italian cooking while using local and seasonal ingredients. The beautiful artisan pasta in all shapes and colors dries on racks throughout the restaurant.
The wood burning pizza oven is exposed to the dining room in an open kitchen.
The wall behind the bar plays retro
Italian films on a large projector along with two beautiful living green walls.
This success can be attributed to many things: Katie's full time management of front and back of house, focus on consistency, effective marketing strategies, an innovative concept, high quality product and service, and a desire to grow and change with the market.
Katie was featured on the cover of the
St. Louis Business Journal, where they recognized her current operations success during the recession. Katie was also featured in
Small Business Monthly as one of the Top 6
Young Professionals in
St. Louis. Katie and her current operation are often featured in local papers and magazines including
Sauce Magazine,
Feast Magazine,
St. Louis Magazine,
Riverfront Times,
Ladue News,
STL Today and
Alive Magazine. Katie has also been invited to appear on local radio and
TV programs to talk about Katie's Pizzeria and its success. Katie has won many awards for her menu including, best pizza by multiple publications 4 years in a row, best authentic pizza, best salads, best pizzeria, best toasted ravioli's and towns top toppings, along with glowing reviews and articles from all of the city's top publications and online blogs and reviews.
Katie's focus now is expanding the brand on national level and giving back to the community. Katie has started this process by developing a series of video's showcasing her cooking and restaurant that will launch this month. Katie also has plans to publish a cookbook as well as sell her pastas and sauces in retail stores. Katie's Pizza & Pasta is giving back by partnering with
Food Outreach,
Gateway:
180,
Siteman Cancer Center,
Haven House and
Dining Out For Life.
On Today's show Katie will share:
-What is your personal mission statement
"
Inspire a unique culinary lifestyle brand through a mixed media experience"
-What is your biggest business mistake
I've had a ton of mishaps, but I honestly don't consider any a mistake, I consider them all incredible learning experiences, and without those mishaps I wouldn't have the success or clarity that I have today. When I opened the first restaurant I really didn't understand the ups and downs of business and took a lot of things personally. I would give up a lot in the beginning. I don't give up now. My takeaway from all of those failures in the first few years was a checked ego and an understanding of the cycles of business and how to pivot quickly. No one is on top forever, but I now know how to regain strength, pivot, and march back up the hill.
-How do you handle business stress and uncertainty
Prayer and trust in God
-Greatest business decision that changed everything
Launching a kickstarter.com campaign.
It's what brought excitement and awareness to my brand, and introduced me to the right team of people.
-Best book for the entrepreneurial mindset
The Four Hour Work Week, by
Timothy Ferris. I don't agree with everything in the book, but there are a few key messages that have really shaped and inspired my entrepreneurial thinking.
-
Plus much more
...
Useful links:
http://www.viviantenorio.com/031-katie-lee
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LLC
- published: 11 Apr 2014
- views: 162