By: Melody Gandy-Bohr Search engine optimization is constantly evolving, making optimizing a website a challenge even for SEO experts. These experts agree that a strong SEO strategy is more important than following the latest trend. Meta tags are the foundation […]
By: Melody Gandy-Bohr Mobile-friendly websites are a necessity in today’s online marketing. Your patients are just like you, too busy to be tied down to a desktop computer. It’s no wonder that more than 65% of digital media time is […]
Website
April 30, 2017
What Makes a Good Practice Website?
By: Melody Gandy-Bohr Today, online users are experts at navigating websites. Users scan websites in a matter of seconds to find what they’re looking for or leave the site if it’s not relevant to their search. That split decision to […]
Social Networking , Social Media
April 15, 2017
The Social Media Overshare: What Not to Say on Social Media
By: Melody Gandy-Bohr An active social media presence is a valuable part of any online marketing strategy. In a recent study, 78% of consumers said that a company’s social media posts impact their purchases. It’s an effective way to build […]
Search Marketing , Practice Marketing , Social Networking , Website
March 16, 2017
Getting the Word Out: 4 Simple Ways to Promote Your Practice Website
Exposure is everything, especially where your practice is concerned. It can be difficult to stand out with from an increasing number of competitors, and an effective online marketing strategy is vital. Your practice website can go a long way toward bringing new patients through your door, but those patients have to find your site first. Read on for 4 easy ways to promote your practice website, increase online traffic, and earn new patients.
Practice Marketing , Website
March 2, 2017
Your Crash Course to Website Stats
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.
Practice Marketing , Website
February 17, 2017
Branding Your Practice Website
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
Website
January 25, 2017
Website Design – What’s In and What’s Out
Your practice’s website is an important factor in your marketing strategy. Many of your patients will form their first impression of your practice based on your website. What impression will potential patients glean from a stale, outdated website versus a visually appealing website designed with users in mind? Good content and a sound SEO strategy are essential, but don’t forget about the website design. Here are a few design elements you need to know before the new year.
Articles
January 11, 2017
3 SEO Myths Busted
Search Engine Optimization (SEO) has evolved in many ways over the decade. As search engines have become more precise at handling search queries, SEO strategies have changed in order to keep up. As a result, myths have begun to circulate about the effectiveness of SEO in online marketing. Here are 3 common SEO myths that you may have even heard yourself!
Articles
December 19, 2016
Responding Gracefully to Yelp Negativity – Without Violating HIPAA
Doctors, dentists and other physicians are bound by the Health Insurance Portability and Accountability Act (HIPAA) to protect their patient’s private health information. Violating HIPAA can lead to serious consequences for your practice. Read this guide before hastily responding to a negative review.
