Alaïa

Designer fragrances and niche perfumes from independent houses

You'll no doubt have noticed a flood of new designer fragrances on the market of late, especially as they're usually accompanied by unavoidable ad campaigns. That new roster includes exciting firsts from Miu Miu and Alaïa, and they will be topping Christmas wish lists in no time. Those are hardly the most mainstream of brands, which makes their presence on the scent scene far more exciting than another reissue of something altogether more familiar.