Another brothel is set to make way for a multi-level apartment complex as developers take over South Melbourne's pleasure palaces.
Plans submitted for 5-7 Park Street in South Melbourne, currently the premises of the single-storey Cherry Blossoms brothel, show a 20-storey complex with 43 units rising above the site.
The brothel is near St Kilda Road and the Shrine of Remembrance and close to the proposed Domain train station, part of the $11 billion Melbourne Metro Rail project.
The concrete tower, which will have an embossed leaf shape running the full length of the building, will sit behind the Hallmark apartments, a 155-unit tower over 19 levels on the St Kilda Road corner that was formerly a Travelodge.
The Cherry Blossoms news follows sex venue The Pink Palace, at 8-16 Palmerston Crescent, being sold to a development consortium for about $15 million.
That property was marketed as a 908-square-metre island site with development opportunity and the option of the Pink Palace renewing its lease.
Late last year, the city's first transsexual brothel, the Pleasuredome in Gladstone Street, sold to a Sydney-based builder-developer for $1.55 million.
Around the same time, local developer developer Tony Huang snapped up the Daily Planet brothel building in Elsternwick for $12.66 million.