FL

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Li

Li, li, or LI may refer to:

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Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

The HBK Gang

The HBK Gang, also known as The Heartbreak Gang, is an American hip hop and music production collective based in Richmond, California, and the San Francisco Bay Area. Founded by Iamsu!, Chief and P-Lo in 2008, members also include Sage the Gemini, Skipper, CJ, Rossi, Dave Steezy, Jay Ant, Kool John and Kehlani. After contributing to various mixtapes and Iamsu's Kilt II in 2013, in August of that year the group released their debut mixtape Gang Forever. HBK Gang Records is the name of an associated independent record label.

History

Founding

The hip-hop collective HBK Gang, or The Heartbreak Gang, is primarily composed of friends who met while attending high-school in the San Francisco Bay Area, specifically Richmond. They founded the collective in 2008 while still in school, and members as of 2013 include Iamsu!, Kool John, P-Lo, Sage the Gemini, Skipper (or $kip), CJ, singer Rossi, Dave Steezy and Jay Ant, with rapper Iamsu! first starting to found and organize the group in 2011.