BRAND OVERVIEW
Canberrans consider their city one of Australia’s best-kept secrets – worldly, smart and changing fast. Just as it’s reported in
The Canberra Times.
Which is why paper’s riveting and incisive content mix makes it the preferred news source for one in three of the city’s residents. Daily. For 90 years and counting.
Every day, the publication’s award-winning news team brings readers top stories from around the world and the nation. Much of that news is generated right here in the capital. Every day, our dedicated lifestyle, sports, entertainment and property teams bring our demanding readership a big and balanced view of The Can’s social face.
A choice of formats keeps readers engaged wherever they are, whether it’s browsing the paper or website over a strong latte, or reading our tablet and mobile versions on the go.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending February 2017 | Nielsen Digital Ratings Monthly February 2017.
Demographics
- 15% 14 to 29
- 20% 30 to 44
- 39% 45 to 64
- 26% 65 Plus
- 31% Social Grade A
- 22% Social Grade B
- 17% Social Grade C1
- 17% Social Grade C2
- 13% Social Grade DE
- 16% Less than $40,000 per year
- 19% $40,000-$79,999 per year
- 16% $80,000-$119,999 per year
- 24% $120,000 or more per year
- 28% Managers
- 4% C-Suites
- 17% Business Decision Makers
- 6% Technical Trades
- 4% Community & Personal Services
- 9% Clerical & Administrative
- 3% Sales
Print readership
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Mon-Fri Avg80,000
-
Saturday74,000
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Sunday52,000
Print overview
![Canberra-print](http://web.archive.org./web/20170521120035im_/http://www.adcentre.com.au/wp-content/uploads/Canberra-print.jpg)
Total digital readership
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Unique Audience701,000
-
Page Views15,724,000
-
Time Per Person (hh:mm:ss)0:32:36
Total digital overview
Desktop readership
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Unique Audience504,000
-
Page Views7,534,000
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Time Per Person (hh:mm:ss)0:28:56
Desktop overview
![Canberra-desk](http://web.archive.org./web/20170521120035im_/http://www.adcentre.com.au/wp-content/uploads/Canberra-desk.jpg)
Smartphone readership
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Unique Audience88,000
Smartphone overview
![Canberra-smart](http://web.archive.org./web/20170521120035im_/http://www.adcentre.com.au/wp-content/uploads/Canberra-smart.jpg)
Tablet readership
Tablet overview
![Canberra-tab](http://web.archive.org./web/20170521120035im_/http://www.adcentre.com.au/wp-content/uploads/Canberra-tab.jpg)
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