Retail
Plan inventory management and marketing campaigns
Learn how weather forecasts will help you construct more accurate Sales Models that result in better Inventory Management and winning Marketing Campaigns.
Store traffic fluctuates along with what the ‘sky’ is doing. The purchase of fresh fruit and vegetables fluctuate with the change in temperature. Apparel either walks off the shelves during sales or remains on shelf depending on how efficiently they are synchronised with seasonal change. Heaters and cooling equipment can prompt a rush of sales if they’re available at just the right time.
Accuracy leads to better sales results
Opticast service forecasts local temperatures, which can lead to predictions of fresh food sales. Sales need not fall short of projections or stock on shelf anymore.
Making decisions is so much easier
Whether you’re planning a marketing campaign, a markdown on stock or in-store promotion, outcomes are more likely to occur based on more informed decisions.
Rostering is a breeze
Our industry-leading 14 Day Forecast will assist with rostering, inventory control and shipping logistics.
Risk can be managed effectively
Long Range Forecasts allow Retail buyers to manage risk and stock levels on weather-sensitive product lines.
Intuitive, customised and reliable
All-in-one Dashboard
Weatherzone services are delivered through its flagship web based interfaces, accessible by any staff, anytime, anywhere. Designed for your business, the interface provides you with the complete weather and environmental picture and critical business decision making tools, allowing you to make the right decision every time.
Stormtracker
Customised overlays on Google Maps provide accurate, real-time monitoring.
Expert advice,24/7
Powerful forecast modules are coupled with written notes from our team of professional meteorologists, so you can plan operations with precise and timely forecasts.
Alerting & SMS
Automatic alerts based on site specific variables sent to wherever you are, when you need to make decisions.
Retail Products
Weatherzone provides highly accurate half hourly weather forecasts and industry-leading Long Range Forecasts to assist you in calculating in-store traffic, shopper trends, managing inventory and planning for successful seasonal campaigns.
OpticastTM
Weatherzone’s premium forecast product.
Stormtracker
Observations, lightning, radar, satellite and your site on a single animating display.