A Tweet from a high-schooler asking @Wendys how many Retweets are needed for a year’s supply of free nuggets has been Retweeted to the top, surpassing Ellen’s Oscar selfie and becoming the most Retweeted Tweet of all time.

Today at our first-ever Digital Content NewFronts, we’re sharing more than a dozen new announcements that will bring hundreds of hours of new premium video content to Twitter.

Twitter’s In-Stream Video Ads drive more views for publishers and allow advertisers to get their messages in front of larger target audiences.

Starting today, we are offering brands an immersive and personalised way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

Every day, millions of people around the world use Twitter to see what’s happening right now. However, there are several barriers to using Twitter, including slow mobile networks, expensive data plans, or lack of storage on mobile devices. While smartphone adoption grew to 3.8 billion connections by the end of 2016, 45% of mobile connections are still on slower 2G networks, according to GSMA.

Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale. These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences.

These APIs enable innovative interactions in Direct Messages, like what @United has created for exploring travel.

Every day, millions of people in India use Twitter to see what’s happening right now and to talk about it - from the recent State Elections to the 2017 IPL Auction to this year’s Union Budget to India’s 68th Republic Day to

Twitter Lite is a more accessible, faster and more affordable way for people to use Twitter when they are on slow mobile networks, have expensive data plans and with limited storage on their mobile device.

The wait is nearly over and the Indian Premier League (@IPL) is back, and with the world’s biggest T20 cricket competition celebrating it’s tenth anniversary, 2017 promises to be the biggest season yet! Here’s how to keep up with the best #IPL 10 has to offer on Twitter throughout the seven weeks of world-class cricketing action.