What an Idea! by Jnarin on Flickr.

"I couldn’t help but notice from quite far away, rows of houses painted in yellow. Getting closer, we realized that these houses were painted as an advertisement for Idea Cellular, and prompted me to exclaim ‘What an Idea’.

Houses being painted to market products is quite a common sight when one drives on highway in India. I’m told that marketing folks take the drive themselves, identify strategic houses and convince the owners to allow them to paint the outside with an advertisement. In most cases, the owners agree, since the paint job is of excellent quality and protects the wall (and perhaps some monetary compensation as well).” - Niranj Vaidyanathan